‘At the age of 33, I left my career and decided it was time to...

Caitlin McBride

This Victorian Rathmines home with sleek extension is on the market for €3.1 million

Megan Burns

6 brilliant books to put on your reading lists for 2021

Jennifer McShane

Helen James shares her favourite no knead bread recipe


Repeat after me: There is nothing wrong with not wanting a promotion

Colette Sexton

Are Buckingham Palace trying to smear Meghan Markle?

Jennifer McShane

WATCH: This powerful ad is going viral for its realistic depiction of breastfeeding

Jennifer McShane

Our pick of new-in homeware to bring that spring feeling into your home

Megan Burns

There were so many great small-space ideas in last night’s ‘Home of the Year’

Lauren Heskin

Image / Editorial

The Next Gen Blow-Dry

08th Nov 2014

The next-generation semi-permanent blow-dry…

WHAT Touted as a 20-minute fix, the new, much-hyped ALFAPARF Signature Blow- Dry promises more manageable, frizz-free hair that still has movement and bounce for up to eight weeks.

HOW This keratin styling treatment ?is, thankfully, formaldehyde-, sulphate-, salt- and paraben-free. Applied in the? salon in two stages, the ritual begins with ?a vigorous, deep cleansing shampoo to remove any product residue. It’s followed by an elaborate application of a moulding fluid, which rebuilds the hair by instilling new keratin bonds and infusing precious oils deep into the shafts. Hair is then blasted off to almost dry and a sealing fluid is brushed onto sections, which is then fused into each strand by way of heat from a straightener. The sealing fluid creates a light, invisible film around the hair, which removes the electrostatic charge and protects it from humidity – the cause of frizz.

THE VERDICT It was two hours before the treatment was finished, and I was then asked if I would like to book in for another, as the stylist explained it was a progressive treatment, which works best when done once a week for a few weeks (perplexing, as it’s promoted as a once-off treatment). Don’t book in for this on the day of an event, as hair looks pretty lank afterwards, and it’s not until after you wash it out that you see the difference. While we didn’t experience any manageability miracles over the coming weeks – styling took just as long – hair was notably thicker and stronger for about two weeks; so much so that I was asked twice if?I had extensions put in. Alas, my hair reverted to type – scraggly and thin – pretty quickly. So I went back for a second round, and the results prevailed for three weeks this time. There definitely seems to be a case of mis-marketing here, as it’s ?not a 20-minute treatment – two hours? commitment every week for a month is no quick fix. And results lasting for up to eight weeks is a bit of a stretch. However, if you simply want your hair to look really lush ?and healthy for a long weekend wedding or mini-break, it’s worth the investment, once you actually know what you’re signing up for.

DETAILS On average, the Signature Blow-Dry costs twice that of a normal salon blow-dry and is available nationwide. For your nearest salon, call 045 856490; xpertpro.ie.

Liz Dwyer, Beauty Editor

Also Read

9 beautiful Champagne glasses to order in time for NYE

Ring in the New Year (and bid a welcome adieu...

By Lauren Heskin

GoFundMe CEO: ‘Ireland is the most generous nation in the world’

These days, it’s easier than ever to give something back....

By Jennifer McShane

5 classic movies you must watch during the festive season

Jennifer McShane celebrates the classic films of her childhood that made...

By Jennifer McShane

5 uplifting Netflix picks that will absolutely bring you joy

For a lift, reminding us of simpler times, and that...

By Jennifer McShane

Graham Norton
‘People were too busy ordering bottles of brandy or finding out who had the cocaine’: Graham Norton on the Christmases he’d much rather forget

Chatshow host Graham Norton worked as a waiter when he...

By Graham Norton

Eclipsed: The powerful, all-female play exposing a Magdalene Laundry you need to see

‘Eclipsed’ director Kate Canning told Jennifer McShane of the challenges...

By Jennifer McShane

Why are we so afraid of answering our phone?

There is not a soul on this earth who likes...

By Grace McGettigan

Aoibheann MacNamara
Inside a house conversion brimming with Scandi-Galwegian chic

Artistic dynamo Aoibheann MacNamara has loved every moment she’s spent...

By IMAGE Interiors & Living