This Victorian redbrick in Ranelagh has been refreshed with pops of colour and bespoke storage
This Victorian redbrick in Ranelagh has been refreshed with pops of colour and bespoke storage

Megan Burns

11 cute and quirky wedding venues near Dublin
11 cute and quirky wedding venues near Dublin

Shayna Sappington

How TikTok is teaching us to hack the menstrual cycle
How TikTok is teaching us to hack the menstrual cycle

Sarah Gill

This modern farmhouse in Enniskerry is on the market for €945,000
This modern farmhouse in Enniskerry is on the market for €945,000

Sarah Finnan

An expert’s guide to treasure hunting for second hand home furniture
An expert’s guide to treasure hunting for second hand home furniture

IMAGE Interiors & Living

Photo Diary: The Irish design I sported at Copenhagen Fashion Week
Photo Diary: The Irish design I sported at Copenhagen Fashion Week

Oyindamola Animashaun

Indoor trees: the expert guide to keeping them in Irish homes
Indoor trees: the expert guide to keeping them in Irish homes

Megan Burns

From flowers to facemasks, how to pamper yourself this weekend
From flowers to facemasks, how to pamper yourself this weekend

Sarah Finnan

This innovative Monkstown red brick is on the market for €750,000
This innovative Monkstown red brick is on the market for €750,000

IMAGE

This Wicklow destination has everything you need for a spring break
This Wicklow destination has everything you need for a spring break

Shayna Sappington

Image / Editorial

The Farmery


By IMAGE
16th Aug 2013
The Farmery

The Farmery

Honestly, I haven’t been this immediately excited, pig-squealingly-giddy about something in a long time. I mean, you think about the future of shopping and jump to online sales, scanning your phone, no-cash transactions, but then The Farmery comes along and you realise you’re missing the point. Completely.

Ben Greene, the self-described “Willy Wonka of agriculture”, has developed The Farmery?concept and is pushing to see it as one of the retail greats. He has simply combined the growing stage with the retail stage. Not reinventing the wheel, reinventing the need for wheels. From an ECO-nomic stand point, as Greene puts it, food “has to be harvested, packed, transported and cooled, and at every step, there is a massive inventory loss. What if this entire system could be consolidated into one site?”

So, instead, you drive over cycle to the store, walk inside and browse among aisles of vertical planting with a basket, picking herbs, salad leaves, strawberries and gourmet mushrooms as they catch your eye. Then, like any normal shopping excursion, bring your items to the counter and pay (he’s not THAT radical). You leave intimately connected with your food, knowledgeable of its source, engaged with your sense of self and place. You leave prouder, and with a story.

This is not just a concept, there are already two production prototypes and a retail prototype in North Carolina, and the plan is for one in every city. Fully high-tech, and efficient, Ben’s farming methods are half hydroponic, half aquaponic (Dublin’s Urban Farm?also uses aquaponic methods), which means no actual soil, working instead with expanded clay pebbles. It’s an interesting introduction for urban environments, given how cut off people in cities can be from the food chain and growing process. As I said, I’m enthusiastic and plan to cheer it on as it sprouts.

Georgia Corcoran @georgiadabizz