Jamie Lee Curtis shows every parent how to handle their child transitioning
Jamie Lee Curtis shows every parent how to handle their child transitioning

Jennifer McShane

Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come true
Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come...

Megan Burns

Convenient, reusable cleansing cloths that will make you ditch make-up wipes for good
Convenient, reusable cleansing cloths that will make you ditch make-up wipes for good

Holly O'Neill

4 easy ways to support your brain function
4 easy ways to support your brain function

IMAGE

Sea swimming essentials every first-timer should have on their list
Sea swimming essentials every first-timer should have on their list

Sarah Finnan

These 4 key products will save your dry skin this winter
These 4 key products will save your dry skin this winter

Jennifer McShane

Toastie of the town: 9 of the best, meltiest cheese toasties in Dublin
Toastie of the town: 9 of the best, meltiest cheese toasties in Dublin

Ali Dunworth

How to create an eco-friendly winter flower arrangement (that doesn’t look dead)
How to create an eco-friendly winter flower arrangement (that doesn’t look dead)

Lauren Heskin

The trailer for Paul Mescal’s new movie with Olivia Colman is here and it looks creepy good
The trailer for Paul Mescal’s new movie with Olivia Colman is here and it looks...

Lauren Heskin

‘I was raised by a single mam. Everything that she did was for us’: Singer Soulé on who inspired her new music
‘I was raised by a single mam. Everything that she did was for us’: Singer...

Sarah Finnan

Image / Editorial

That Veet Ad


by Bill O'Sullivan
11th Apr 2014
That Veet Ad

The Veet ad that has been causing controversy over the past few days was pulled yesterday, with the depilatory cream company issuing a statement that did little except throw further fuel to fire. Commenting that most consumers had found the ad ?wacky and entertaining?, the company seemed to put fault on the Mary Whitehouses who objected to it, saying they’d simply taken it up the wrong way – ?We are very concerned by any misinterpretation of its tone or meaning, and in the light of the feedback received we have decided to withdraw it.”

The ?Dudeness? ad sparked uproar, drawing attention to an issue that often gets brushed aside, that of women and body hair. Many of the comments and articles spoke of a sense of outrage at being reminded unnecessarily of feelings of shame around their natural female bodies. In IMAGE HQ the ad was generally considered distasteful. Eve Wiseman in The Guardian spoke of the ad reinforcing women’s natural inclination towards self-hatred, which already forces them to spend hours on the herculean effort to remove as much hair as possible in order to achieve smoothness.

But as the debate rages, a new school of thought in hair-removal has already been gathering adherents, as it favours a return to a fuller au naturel look. For a long time now, trends in hair removal have leaned towards a form of hairlessness that takes inspiration from porn. For anyone unfamiliar with waxing, there are a variety of options available to the punter from Californias, which see very diminished ?landing strip with a trim ?underneath?, whilst Brazilians consist in the landing strip, minus anything underneath, and Hollywoods subscribe to a total minus and hairlessness of the southern regions. Now a fourth option for those eager to give up on this tyranny of hairlessness offers itself – the Hairywood. The Hairywood is much like a Brazilian except it consists of a fuller bush and has been described as ?hippy in the front, porn underneath.? Whilst the description may sound rather unappealing, nay offensive, it sounds like it is set to become a fixture. Celebrities such as Gwyneth and Cameron among others, have already stated publicly that they have abandoned the noughties’ obsessive hairless fetish, in favour of a fuller existence. Every hair must have its day.

Aside: The?Good Taste Bad Taste panel we had the good fortune to catch at this year’s Vogue Festival, consisted of Lily Allen, Jasper Conran, and Grayson Perry bandying opinions around a plethora of divisive subjects. Hair removal inevitably cropped up, particularly with ref to armpit hair. Lily came out in favour of a more hairy future, and even went so far as to discuss her habits when it comes to downstairs maintenance. In other hair news, Madonna last week posted an image of her undepilated armpits on her Instagram with the catchy little phrase “Long Hair….Don’t Care! #artforfreedom”

Roisin Agnew @Roxeenna

Also Read

That Veet Ad
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

That Veet Ad
EDITORIAL
Sarah Harding’s heartbroken mum announces the singer’s death aged just 39

Sarah Harding has died at the age of just 39, her heartbroken mother revealed today. The Girls Aloud star had...

By Amanda Cassidy

That Veet Ad
EDITORIAL
‘Romy & Michele’ actress Cortney Wolfston on being fired while pregnant

“I was confused. Hadn’t I just been told this was a perfect time to be pregnant?” she questioned. Actress Cortney...

By Sarah Finnan

That Veet Ad
EDITORIAL
Attending multiple weddings this year? How to save money as a guest

These days, going to a wedding is the equivalent of going on a short holiday in terms of cost. From...

By Jennifer McShane

That Veet Ad
premium EDITORIAL
Business Club members get your complimentary tickets to The IMAGE Business Summit 2021

Don’t miss this year’s IMAGE Business Summit, with an expert line-up, skills masterclasses, keynote addresses and more.Back by popular demand,...

By Shayna Sappington

That Veet Ad
EDITORIAL
How to let go of toxic people, and the signs to recognise

By Niamh Ennis

That Veet Ad
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE