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Image / Editorial

Social Pics: Urban Decay Vice Liquid Lipstick Launch At The Dylan Hotel


By Niamh ODonoghue
16th Feb 2017
Social Pics: Urban Decay Vice Liquid Lipstick Launch At The Dylan Hotel

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Beauty people in the know attended an exclusive preview luncheon held at the boutique Dylan Hotel for the launch of Urban Decays Vice Liquid Lipstick.


Triona McCarthy, Donna Fitzpatrick, and Rosie McMeel joined beauty influencers Leanne Woodful, Lauren Arthurs and?Sybil Mulcahy at The Dylan Hotel to try out Urban Decay’s latest lip lux; the vice liquid lipstick. The youngest Urban Decay fan on the day was Sienna Guerin, the 6-month old daughter of influencer Grace Mongey;?who played happily with the shade selection.

 

Launching in store from late February, the Vice Liquid Lipstick range has already an Irish waiting list as devotees of the brand line-up to get their hands on the highly anticipated launch of the year.

What makes ‘Vice’ different? “Our all-new, high-tech formula”, according to Urban Decay. “It provides longer-lasting wear with zero transfer. Like our original formula, Vice Liquid Lipstick lays down intensely pigmented color. And the comfortable, non-drying wear sets it apart from other liquid lipsticks”.

 

Urban Decay now has over 30 shades and two different finishes to choose from. “We decided to create a liquid lipstick that feels as good as it looks. Our formula holds heavy loads of pearls and glitter, so our shade lineup Backtalk (everybody’s favourite matte mauve) and 1993 (our cult-favorite matte medium brown), there are plenty of ways to get your fix. Vice Liquid Lipstick gives you endless colour in three steps. First, line lips with the precise applicator, then apply one coat to fill. Do not press lips together. If desired opacity is achieved, let dry. A little goes a long way, but for more coverage, apply a second coat. Let dry completely and you’re good to go”.