Can ChatGPT replace me as a writer?
Can ChatGPT replace me as a writer?

Esther O'Moore Donohoe

The Bee Pods: Donegal glamping done right
The Bee Pods: Donegal glamping done right

Sarah Gill

Supper Club: Chicken satay skewers with peanut dip
Supper Club: Chicken satay skewers with peanut dip

Meg Walker

Meet Nancy Harris – the award-winning Irish playwright and screenwriter behind The Dry
Meet Nancy Harris – the award-winning Irish playwright and screenwriter behind The Dry

Meg Walker

This ivy-adorned red brick on Ailesbury Road is on the market for €12 million
This ivy-adorned red brick on Ailesbury Road is on the market for €12 million

Sarah Finnan

My Career: Photographer Holly McGlynn
My Career: Photographer Holly McGlynn

Holly McGlynn

This Irish brand has just launched a new anti-ageing skincare hero product
This Irish brand has just launched a new anti-ageing skincare hero product

IMAGE

Is it possible to navigate tween moodiness without completely losing your mind?
Is it possible to navigate tween moodiness without completely losing your mind?

Amanda Cassidy

Comedy, theatre and a fashion revolution: 6 of the best events happening this weekend
Comedy, theatre and a fashion revolution: 6 of the best events happening this weekend

Sarah Gill

Kim Gray’s life hacks for minimalism, living with less and cutting out clutter
Kim Gray’s life hacks for minimalism, living with less and cutting out clutter

IMAGE

Image / Editorial

Social Pics: Primark International Menswear Launch Of Bemusement High Summer Collection


By Aoife Loughnane
15th May 2017

Samantha Mumba and Darren Kennedy

Social Pics: Primark International Menswear Launch Of Bemusement High Summer Collection

See More Photos
Primark International Menswear held two international dinners last Wednesday and Thursday to launch their Bemusement High Summer Collection for 2017. The launch took place in Yamamori Tengu.

International influencers flew in from Italy, Spain, and France for the event in addition to guests including?TV presenter and fashion designer Darren Kennedy and singer Samantha Mumba.

This summer, Primark’s menswear collection concentrates on festival fashion packed with bright ’90s references to create the maximum summer vibe. Taking inspiration from the LA skate boy culture and the ath-leisure surfer tribe seen on spring/summer catwalks, their main trend ?Bemusement? is bursting with silhouettes that are clean, simple and wearable for all ages. Think acid-wash, tie-dye grunge that encapsulates that sun-soaked Californian summer vibe.

Primark is the one-stop holiday shop full of quirky accessories such as novelty pool sliders, furry flip flops and slogans aplenty. Bright trucker caps and sporty backpacks on printed canvas make sure you are sunshine equipped effortlessly. To enhance the edgy element, fresh black skinnies and slashed tees make sure you are street-ready. Primark has certainly got your sorted for summer 2017.

Photos: Anthony Woods

Sold out!