About 400,000 women in Ireland have this condition and don’t know

IMAGE

The Cabinet Sub-Committee on Covid-19 currently has no women sitting on it. Why?

Lynn Enright

The London Fashion Week beauty trends you’ll actually want to wear

Holly O'Neill

The best lipsticks to launch in 2021, from hydrating balms to creamy mattes

Holly O'Neill

Cult perfume brand Le Labo is now a lot easier to buy in Ireland

Holly O'Neill

‘There can be no change without a voice’: Miss Limerick resigns from Miss Ireland competition

Jennifer McShane

12 Irish jewellery pieces to snap up for under €100

Victoria Brunton

Everything you need to know about the revised Living With Covid plan

Jennifer McShane

This impeccably finished Victorian terraced home in Donnybrook is on the market for 1.35 million

Lauren Heskin

Image / Editorial

Social Pics: Primark International Menswear Launch Of Bemusement High Summer Collection


by Aoife Loughnane
15th May 2017

Samantha Mumba and Darren Kennedy

See More Photos
Primark International Menswear held two international dinners last Wednesday and Thursday to launch their Bemusement High Summer Collection for 2017. The launch took place in Yamamori Tengu.

International influencers flew in from Italy, Spain, and France for the event in addition to guests including?TV presenter and fashion designer Darren Kennedy and singer Samantha Mumba.

This summer, Primark’s menswear collection concentrates on festival fashion packed with bright ’90s references to create the maximum summer vibe. Taking inspiration from the LA skate boy culture and the ath-leisure surfer tribe seen on spring/summer catwalks, their main trend ?Bemusement? is bursting with silhouettes that are clean, simple and wearable for all ages. Think acid-wash, tie-dye grunge that encapsulates that sun-soaked Californian summer vibe.

Primark is the one-stop holiday shop full of quirky accessories such as novelty pool sliders, furry flip flops and slogans aplenty. Bright trucker caps and sporty backpacks on printed canvas make sure you are sunshine equipped effortlessly. To enhance the edgy element, fresh black skinnies and slashed tees make sure you are street-ready. Primark has certainly got your sorted for summer 2017.

Photos: Anthony Woods

Also Read