PODCAST: Work Rest & Slay with Melanie Morris: Episode 2
PODCAST: Work Rest & Slay with Melanie Morris: Episode 2

Shayna Sappington

Suicide prevention: ‘My brother faced stigma, red tape, long waiting times, under-resourced hospitals. In the end it was too much’
Suicide prevention: ‘My brother faced stigma, red tape, long waiting times, under-resourced hospitals. In the...

Amanda Cassidy

This Leeson St home on sale for €2 million is family-friendly but perfect for city living
This Leeson St home on sale for €2 million is family-friendly but perfect for city...

Megan Burns

You will not believe how they made THAT Zendaya Balmain dress
You will not believe how they made THAT Zendaya Balmain dress

Lauren Heskin

If you only see one film in the cinema this year, make it this powerful Irish feature
If you only see one film in the cinema this year, make it this powerful...

Meg Walker

Postpartum Psychosis: ‘It hit me completely out of the blue’
Postpartum Psychosis: ‘It hit me completely out of the blue’

Amanda Cassidy

4 Irish female bosses on getting organised, confidence and the importance of creativity
4 Irish female bosses on getting organised, confidence and the importance of creativity

Shayna Sappington

Two beauty industry stalwarts have teamed up to save cruelty-free cosmetics in Europe
Two beauty industry stalwarts have teamed up to save cruelty-free cosmetics in Europe

Sarah Finnan

Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea
Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea

Erin Lindsay

Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor
Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor

Sarah Finnan

Image / Editorial

Rose McGowan: X- Men Billboard “Trivialises Violence Against Women”


by Jennifer McShane
04th Jun 2016
blank

rose mcgowan

Actress and activist Rose McGowan is one woman completely unafraid to call Hollywood out for its misbehaviour, sexist or otherwise. Remember when she called out Adam Sandler for promoting sexist tweets? The gutsy move got her fired by her agents, but she’s had the last laugh. Recently, she has been taking part in projects and fundraising initiatives aimed at highlighting the need for women to be fully inclusive in society; her part in the #YesAllWomen campaign had her in the limelight talking about why it was high time women were genuinely heard.

This time, she’s calling out the movie industry for what she says is playing a part in “trivialising violence against women.” A billboard for X-Men: Apocalypse, one of the summer’s behemoth blockbusters, includes a shot of Oscar Isaac’s character choking Jennifer Lawrence ‘s – and the Charmed star says it’s a prime example of violence toward women being used to market a product.


Yes, the shot is from a scene in the movie, but placed on a billboard without any context, McGowan argues it becomes something else entirely.

?There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film,? she elaborated in an interview with the Hollywood Reporter.

?There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and, frankly, stupid.?The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society. I’ll close with a text my friend sent, a conversation with his daughter. It follows: ?My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: ‘Dad, why is that monster man committing violence against a woman?’ This from a 9-year-old.?If she can see it, why can’t Fox?”

So let’s right this wrong. 20th Century Fox, since you can’t manage to put any women directors on your slate for the next two years, how about you at least replace your ad?”

McGowan is certainly not the only one to take issue with this billboard, with several bloggers and Twitter users expressing their criticisms as well, saying that the “striking image of Apocalypse choking Mystique is a reminder of how violence against women is used as a default and “seen as sexy for all the wrong reasons.”

This time, however, words didn’t just fall on deaf ears, as the outcry?prompted Fox to release a statement apologising?for the insensitive billboard:??”In our enthusiasm to show the villainy of the character Apocalypse, we didn’t immediately recognize the upsetting connotation of this image in print form. Once we realised how insensitive it was, we quickly took steps to remove those materials.?We apologise for our actions and would never condone violence against women.“?

McGowan, 1, Hollywood, 0.

Via The Hollywood Reporter

Also Read

blank
CULTURE
Reality Bites: TV shows like Love Island are warping our minds

It may be the most unifying show on television, but shows like Love Island are promoting some pretty damaging messages....

By Amanda Cassidy

blank
premium EDITORIAL
Join The Club to Avail of Your Complimentary Tickets to The IMAGE Business Summit 2021

Don’t miss this year’s IMAGE Business Summit, with an expert line-up, skills masterclasses, keynote addresses and more.Back by popular demand,...

By Shayna Sappington

brain
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

blank
AGENDA, EDITORIAL
No, the Olympics haven’t given athletes ‘anti-sex’ cardboard beds

Despite some media coverage, the beds are actually focused on sustainability as opposed to intimacy restrictions. Recently, distance runner Paul...

By Jennifer McShane

Nóra Quoirin
AGENDA, EDITORIAL
Inquest ruling changed to open verdict in Nóra Quoirin’s death

A Malaysian judge has overturned an inquest verdict of misadventure in the death of 15-year-old Nóra Quoirin, changing it to...

By Jennifer McShane

blank
EDITORIAL
Attending multiple weddings this year? How to save money as a guest

These days, going to a wedding is the equivalent of going on a short holiday in terms of cost. From...

By Jennifer McShane

Full House, onscreen father Danny Tanner
EDITORIAL
We’re remembering our favourite onscreen dads for Father’s Day

With Father’s Day just around the corner (this Sunday 20h June, so yes, you do have time to buy yours...

By Grace McGettigan