Purple Tag

Guests were invited to put their best foot forward at the launch of brand new Irish online shoe store, PurpleTag.ie, the first of its kind in the country. The brainchild of Fred Karlsson, the Swedish-born and Wexford-based founder of the Irish Classifieds DoneDeal.ie, and Stephen Graham, a businessman and owner of Graham’s Shoes, it combines 20 years? experience in the shoe retail and wholesale industry.

The online store will be providing brands such as Clarks, Converse, Rieker, Dubarry, Geox, Vans, Skechers, Crocs, FitFlop, Lelli Kelly, Ruby Shoo and Bourbon by Amy Huberman. What’s more, its Irish home and heart mean it can offer a 1-2 day free delivery throughout the country. There’s an unlimited returns policy, too, ‘meaning that if the shoe doesn’t fit, you don’t have to wear it- it’s picked up from the customer’s address completely free of charge.