Everything we know about Netflix’s must-see series ‘Inventing Anna’
Everything we know about Netflix’s must-see series ‘Inventing Anna’

Jennifer McShane

Proenza Schouler x Birkenstock are back with a second collaboration
Proenza Schouler x Birkenstock are back with a second collaboration

Holly O'Neill

10 brilliant Netflix picks worth a repeated watch
10 brilliant Netflix picks worth a repeated watch

Jennifer McShane

Does the sale of Reese Witherspoon’s company spell the end of female-led movies and television?
Does the sale of Reese Witherspoon’s company spell the end of female-led movies and television?

Sarah Finnan

Behind Closed Doors: ‘I’m an IT consultant by day and a dominatrix by night’
Behind Closed Doors: ‘I’m an IT consultant by day and a dominatrix by night’

Amanda Cassidy

40 of the best sun-bleached and desert-inspired summer nail shades
40 of the best sun-bleached and desert-inspired summer nail shades

Holly O'Neill

10 of Meghan Markle’s all-time best royal looks
10 of Meghan Markle’s all-time best royal looks

Jennifer McShane

Taylor Swift sent the Galway paddleboarders a letter when she heard about their ordeal
Taylor Swift sent the Galway paddleboarders a letter when she heard about their ordeal

Sarah Finnan

Sound the alarm! Lizzo and Chris Evans are flirting online again
Sound the alarm! Lizzo and Chris Evans are flirting online again

Sarah Finnan

Disney’s attack on Scarlett Johansson’s Black Widow lawsuit is incredibly gendered
Disney’s attack on Scarlett Johansson’s Black Widow lawsuit is incredibly gendered

Jennifer McShane

Image / Editorial

Older People Pay More For Tinder Plus


by Jeanne Sutton
04th Mar 2015
blank

woman using her phone

Last Monday saw the launch of Tinder Plus, the premium version of the famous dating app that users pay for. While a lot of the features available on Tinder Plus solve problems users have complained about – for instance, you can undo swipes where you accidentally dismissed a potential soulmate because your fingers slipped, as well as go beyond the limited geo-location setting – some changes are annoying a lot of people. Especially when it comes to charges.

In the United States, Tinder Plus charges users 30 years and older twice as much as what they’re charging users in their twenties, according to reports in Bloomberg. If you’re over the hill, according to Tinder’s definitions, you pay $19.99 for the chance to swipe your way to your next romantic encounter. All those nubile millennials pay $9.99.

In the United Kingdom, the prices are somewhat kinder, €3.99 for those under 28 and €14.99 for the more senior citizens, but the message remains the same. If you’re not in your twenties, pay up. The new pricing structure won’t hit the Tinder heartland – 52% are aged 18 to 24 years old but it will impact a significant cohort.

How unfair is that?

Tinder explained their reasoning was based on the financial realities of being in your twenties. ?During our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget-constrained, and need a lower price to pull the trigger.? Okay, gun metaphor aside, we can understand and maybe respect that decision. Should grocery shops knock a few cents off the weekly shop for students, too?

Nymag.com are calling the price disparity an ?old-people tax?. Do you agree? Are you tempted to try Tinder Plus or will you stick with the ‘normal’ free version of the app?

Via nymag.com and Bloomberg

Follow Jeanne Sutton on Twitter @jeannedesutun

Also Read

blank
EDITORIAL
Chrissy Teigen’s past trolling tweets highlight the slut-shaming culture we tolerated

Chrissy Teigen is the queen of oversharing. Usually it’s in good humour, self-deprecating and irreverent. She doesn’t take herself too...

By Amanda Cassidy

blank
EDITORIAL
‘We have not heeded the warnings sufficiently’: The health emergency we’ve ignored while focusing on the pandemic

The climate change debate has been going on for so long its become white noise. But this week, the effects...

By Amanda Cassidy

blank
BREAKING STORIES
Supermodel Naomi Campbell becomes a mum at 50

The first-time mum shared the news on social media today.   Supermodel Naomi Campbell has announced that she has become a mother....

By Jennifer McShane

blank
AGENDA, EDITORIAL
When speaking about ageing, we should follow Julianne Moore’s lead

Actress Julianne Moore is tired of all the cliched tropes about female ageing. The way we speak about it; the...

By Jennifer McShane

blank
AGENDA, EDITORIAL
TV presenter Kate Garraway says husband Derek is still “devastated by Covid”

Kate Garraway’s devastating Covid story is a reminder of why we must keep each other in mind as an invisible...

By Jennifer McShane

blank
EDITORIAL
‘Quite interesting’: Princess Anne comments on The Crown

We’ve all heard that the royal family don’t exactly gather round to watch The Crown, but one member has shared...

By Jennifer McShane

blank
RELATIONSHIPS
The psychology of nostalgia and why we can’t get enough of it at the moment

There’s a reason we love being reminded of things that happened in our past. Amanda Cassidy explores why our trips...

By Amanda Cassidy