Design coach Karen Douglas shares her tips for working with an architect
Design coach Karen Douglas shares her tips for working with an architect

Megan Burns

Tiny homes Ireland: Five accounts you need to follow
Tiny homes Ireland: Five accounts you need to follow

Sarah Finnan

The benefits of batch cooking, from more time to more money
The benefits of batch cooking, from more time to more money

IMAGE

‘Suddenly alive again’: The heartbreaking joy of finding a deceased loved one on Google Maps street view
‘Suddenly alive again’: The heartbreaking joy of finding a deceased loved one on Google Maps...

Amanda Cassidy

‘My phone is eavesdropping on me’: How we are being spied on, but not in the way you imagine
‘My phone is eavesdropping on me’: How we are being spied on, but not in...

Amanda Cassidy

My Career: Joanne Keane, CEO
My Career: Joanne Keane, CEO

Joanne Keane

Wellness Diaries: Loretta Dignam, CEO of The Menopause Hub
Wellness Diaries: Loretta Dignam, CEO of The Menopause Hub

Loretta Dignam

Real Weddings: Nadia and Ian’s enchanting wedding in Co Wexford
Real Weddings: Nadia and Ian’s enchanting wedding in Co Wexford

Shayna Sappington

Sustainable Style Spotlight: Aideen Foley
Sustainable Style Spotlight: Aideen Foley

Aideen Foley

Inside a house conversion brimming with Scandi-Galwegian chic
Inside a house conversion brimming with Scandi-Galwegian chic

IMAGE Interiors & Living

Image / Editorial

New Nike Campaign Is About Motivating Women


By Jeanne Sutton
20th Apr 2015
New Nike Campaign Is About Motivating Women

There’s been a slight change in how the fitness industry markets to women. Remember that UK lottery campaign from a few months ago that show women’s arses actually jiggling as they had, shock horror, fun while exercising to the booming tune of Get Your Freak On?

We loved the ?This Girl Can? video. Now, Nike are getting in on the addressing-women’s-actual-concerns game with their new campaign, #BetterForIt. The new commercial shows women in various exercising scenarios; one attends a yoga class; another is trying out weights. While this all occurs, we hear these women’s inner monologues. The soundtrack is one of insecure thoughts and self-doubt. As the women do more and more exercise they realise how they are more than capable, and just how much fun they are having.

#BetterForIt is about inspiring and motivating women to get more active, and to be unafraid of new challenges. Last week our Caroline wrote about how she overcame her fear of the gym to become something verging on an evangelist for the positive mental effects of regular workouts.

Do you think it’s inspiring?

Adweek.com

Follow Jeanne Sutton on Twitter @jeannedesutun

LOVE this? Why not have IMAGE delivered directly to your door each month? Check out this month’s offer here.