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This spacious five-bedroom Cork City home is on the market for €1.1million
This spacious five-bedroom Cork City home is on the market for €1.1million

IMAGE

Lough Eske Castle: Five-star luxury meets laid-back leisure at this Donegal retreat
Lough Eske Castle: Five-star luxury meets laid-back leisure at this Donegal retreat

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Tornant House: This extraordinary Wicklow home is on the market for €950,000
Tornant House: This extraordinary Wicklow home is on the market for €950,000

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MOTHER co-founders Lisa Connell and Cormac Cashman on Cultúr Club 2024
MOTHER co-founders Lisa Connell and Cormac Cashman on Cultúr Club 2024

Sarah Gill

Supper Club: Smoked monkfish with Parma ham and rosemary
Supper Club: Smoked monkfish with Parma ham and rosemary

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With incredible coastal views, this future-proofed Howth home makes the most of its spectacular location
With incredible coastal views, this future-proofed Howth home makes the most of its spectacular location

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Birkenstock Bostons: How to style the fashion set’s favourite clogs
Birkenstock Bostons: How to style the fashion set’s favourite clogs

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This Stillorgan semi-d was transformed into a luxurious oasis by a travel-loving couple
This Stillorgan semi-d was transformed into a luxurious oasis by a travel-loving couple

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This former industrial premises in Dublin 12 has been turned into a family home with two workspaces
This former industrial premises in Dublin 12 has been turned into a family home with...

IMAGE Interiors & Living

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New Nike Campaign Is About Motivating Women


By Jeanne Sutton
20th Apr 2015
New Nike Campaign Is About Motivating Women

There’s been a slight change in how the fitness industry markets to women. Remember that UK lottery campaign from a few months ago that show women’s arses actually jiggling as they had, shock horror, fun while exercising to the booming tune of Get Your Freak On?

We loved the ?This Girl Can? video. Now, Nike are getting in on the addressing-women’s-actual-concerns game with their new campaign, #BetterForIt. The new commercial shows women in various exercising scenarios; one attends a yoga class; another is trying out weights. While this all occurs, we hear these women’s inner monologues. The soundtrack is one of insecure thoughts and self-doubt. As the women do more and more exercise they realise how they are more than capable, and just how much fun they are having.

#BetterForIt is about inspiring and motivating women to get more active, and to be unafraid of new challenges. Last week our Caroline wrote about how she overcame her fear of the gym to become something verging on an evangelist for the positive mental effects of regular workouts.

Do you think it’s inspiring?

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Follow Jeanne Sutton on Twitter @jeannedesutun

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