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Image / Editorial

Who Are Ireland’s Digital Disrupters?

by Rosie McMeel
01st Nov 2017

Digital has turned almost every industry upside down, but these Irish women are riding the wave and leading the way, says Nathalie Marquez Courtney.

In the November issue of IMAGE Magazine, we introduce the Irish women who are disrupting their respective industries from the ground up.

Dee Murphy isn’t just imagining the future of work – she’s living it. As the “expert in residence” at much-buzzed-about hiring platform Jobbio, she is part of a team helping to redefine how people get hired and careers are built. But her journey with the Dublin-based start-up, which has raised $15m in funding in the past year alone, was not a conventional one. “I sat down with the founders and they said, ‘We don’t know exactly what you’ll do here, but we really want you to be on board,’” she recalls. “So we pinpointed the problems they were trying to solve and the pain points they were experiencing, and I spent three weeks designing my own role.”

With a background in organisational psychology, Dee was well positioned to see how the tide was turning; many people have an increasingly diverse range of experiences and are no longer interested
in cookie cutter jobs and template titles. She was also noticing that there was a greater need for “employer branding” – if employers want to attract the best talent, they have to keep up and sell themselves to the candidates just as much as the candidates must try and impress them. “Now that we’re clambering out of a recession, it’s a competitive marketplace again, on both sides. Your company’s vision, mission, values and culture and how you sell that to the outside world is what’s going to help you attract the right kind of talent to your company.

Pick up a copy of the November issue today to read more about Dee’s story and more. On sale now.

IMAGE November 2017