Jamie Lee Curtis shows every parent how to handle their child transitioning
Jamie Lee Curtis shows every parent how to handle their child transitioning

Jennifer McShane

Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come true
Søstrene Grene Christmas 2021 collection drops tomorrow and it’s all our cosy winter dreams come...

Megan Burns

Convenient, reusable cleansing cloths that will make you ditch make-up wipes for good
Convenient, reusable cleansing cloths that will make you ditch make-up wipes for good

Holly O'Neill

4 easy ways to support your brain function
4 easy ways to support your brain function

IMAGE

Sea swimming essentials every first-timer should have on their list
Sea swimming essentials every first-timer should have on their list

Sarah Finnan

These 4 key products will save your dry skin this winter
These 4 key products will save your dry skin this winter

Jennifer McShane

Toastie of the town: 9 of the best, meltiest cheese toasties in Dublin
Toastie of the town: 9 of the best, meltiest cheese toasties in Dublin

Ali Dunworth

How to create an eco-friendly winter flower arrangement (that doesn’t look dead)
How to create an eco-friendly winter flower arrangement (that doesn’t look dead)

Lauren Heskin

The trailer for Paul Mescal’s new movie with Olivia Colman is here and it looks creepy good
The trailer for Paul Mescal’s new movie with Olivia Colman is here and it looks...

Lauren Heskin

‘I was raised by a single mam. Everything that she did was for us’: Singer Soulé on who inspired her new music
‘I was raised by a single mam. Everything that she did was for us’: Singer...

Sarah Finnan

Image / Editorial

Marketing your Startup


by Bill O'Sullivan
25th Jul 2013
Marketing your Startup

Tracey Ryan

blank
blank
Tracey Ryan has a background in herbal science as a result of her love of plants and foraging. As part of an Innovation project, she began selling 100% natural body moisturizer at farmers markets and BiaBeauty took off. Specialising in natural products from plants, nuts, fruit and vegetables, its motto is to ?combine food and skin care? so that you are literally feeding your skin. The results have been gratifying, as BiaBeauty this year came second in the (Angel VC-backed) Startup Awards. So how did Tracey go from plant lover to savvy small entrepreneur with PR and marketing skills? Here she gives us her 5 tips –

Persist with social media, it really does work Facebook has been vital to us in building up our loyal fan base, getting our ?feed your skin? message out and growing our brand online. Make sure to look after your fans, they are your brand ambassadors. We run a ?fan of the week? competition every week, we give skin care advice and tips and post behind the scene photos. Our fans feel part of Bia Beauty and if we ask them to share our posts they do – instant free publicity!

Become the ?go-to person? or ?guru? in your area?I’ve put it out there that I have knowledge and experience in natural skin care and herbs and so I’ve been called on for radio interviews and to be the ‘skin care expert? for a maternity magazine.

Use a PR company A lot of businesses shy away from this, afraid of big agency fees – but there are lots of budget friendly PR companies out there. We found a fantastic one through Twitter. Make sure your PR Company has a good track record and has experience in your area as well as a good relationship with the relevant journalists.

Bloggers are an essential part of getting your brand noticed. We drew up a list of all the popular beauty bloggers in Ireland and sent them all little sample packs – a lot less expensive than sending full size products. We get reviews from bloggers in weekly now, with some even posting videos of themselves using the products on Youtube. This has really helped get our name out there and brought a lot of credibility to the brand.

Enter competitions! We’re always on the lookout for competitions to enter due to the publicity they bring. Don’t be put off, thinking you’re too new, or too small, or not the right kind of business. Just this year we won a Tatler Beauty Award, 2 silver awards at the Vodafone Startup Awards and we have 2 nominations in the Mums& Tots Awards in September.

Roisin Agnew @Roxeenna

Also Read

Marketing your Startup
EDITORIAL
Trinity Tales: ‘Front Square was her garden, and the city was her playground’

Annie Gatling, now Colleran, knew Trinity College was for her when she saw Front Gate from the top storey of...

By Amanda Cassidy

Marketing your Startup
EDITORIAL
How to let go of toxic people, and the signs to recognise

By Niamh Ennis

Marketing your Startup
EDITORIAL
5 houseplants we guarantee you can keep alive

For those who buy houseplants with the best of intentions and end up killing them, here’s a selection you’ll be...

By Hannah Hillyer

Marketing your Startup
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker

Marketing your Startup
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

Marketing your Startup
EDITORIAL
Sarah Harding’s heartbroken mum announces the singer’s death aged just 39

Sarah Harding has died at the age of just 39, her heartbroken mother revealed today. The Girls Aloud star had...

By Amanda Cassidy

Marketing your Startup
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE