21st Sep 2018
We are a nation of beauty obsessives, from #TanningThursday to the faff and festivities of getting ready with your friends for a night out, which, more often than not, turns out to be the best part of the night.
Boots Ireland have launched their first ever Irish-shot advertising campaign that celebrates typical beauty moments in Irish life, highlighting beauty’s power to affect how you look as much as how you feel. The film shines a light on how beauty provides a platform for expression for all ages and stages of life, running through scenarios familiar to many women of Ireland, like getting your boyfriend to apply tan to your back or the familiar lie, “I’m literally leaving the house right now!’’
At the heart of the campaign are the feelings evoked by our beauty routines – from the mood boost of perfecting a natural glow, to carving out a moment for yourself in a hectic day with the shimmer of self-care that a sheetmask can offer.
Offering one of the widest range of beauty products in Ireland, from high street favourites to premium brands and Boots exclusives, Boots Ireland provides everyone with the opportunity to express themselves and experience the joyful liberation of how good a beauty boost makes them feel. Here are some of our favourite products that transform and empower us to continue to be confident, self-express and experiment every day.
Much has been said of the transformative power of red lipstick – to boost you when you need it and be worn as an armour against the world. Red in all its guises – from CYO’s Matte Lot Of Good Matte Lipstick in Stage Dive’s pillarbox red to a warm winterberry – means confident, ready for anything – that’s how you feel when you wear it.
Your eyeliner of choice should depend on how skilled you are at applying, but fortunately, the No7 Stay Precise Felt Tip Eye Liner has an ultra-thin brush that makes eyeliner application easy breezy. To be skilled at winged liner is to be the envy of women everywhere, but if winged eyeliner tends to break you rather than make you, smudge your eyeliner up for a lived-in look, instead of spending a lifetime attempting to perfecting a flick. Either way, wonderfully applied eyeliner makes you feel as put together as you look. Go forth and conquer.
There’s no doubt, we can all benefit from a contoured jawline, and feel lifted by a swipe of bronze carefully placed to look like post-holiday glow. And yet, it should not be the purpose of make-up to merely act as a tool of creating false all-natural perfection; use contouring to make the best of what you already have. Don’t let modern heavy-duty contouring get you down or tell you that you need to carve out a new nose; enhance the best of what you already have to offer with a delicate sweep of the Sleek MakeUp Face Contour Kit across the forehead, into the cheekbones and around the jawline.
Do not underestimate the power of beauty’s most viral trend – brows can change the face. Mood dependent, you might prefer a strong brow to face a challenge or a statement brow to celebrate. No matter your brow preference, the NYX Professional Makeup 3 in 1 Eyebrow Pencil, Powder & Gel has everything in one to raise your arches – a retractable pencil, powder and brow mascara, making natural or bold eyebrow application simple to even the most unskilled of brow-fanatics.
Stand out in striking, psychedelic eyes with CYO Made To Mix Pigment Paints; hyperpigmented metallic shades in rose gold, champagne and jewelled sapphire, onyx, emerald and citrine, designed to be swept across the eyelids as eyeshadow or eyeliner for vivid colour that packs a punch, or made to mix for multi-use looks for fancy dress or festivals. Not forgetting; an intense, vivid bright can be relied upon to brighten your look and mood on the dullest of days.
The perfect nude is as old a reliable as a little black dress, your favourite jeans or a tailored trench – a swipe of your perfect nude can be depended on to work hard for you to boost every look, no matter how unglamorous you feel or how busy you are. With 24 dusky, blush and rosy shades of Soap & Glory’s Sexy Mother Pucker moisture-rich lipsticks in three finishes – matte, satin and high shine – the only trouble you’ll have in finding your daily reliable go-to is choosing just one nude to suit you.
All products are available in most Boots stores and online at Boots.ie.