Susan Jane White shares her scrumptious ‘I can’t believe it’s beetroot’ beetroot chocolate cake

IMAGE

In defence of cacao from a daily cacao practitioner

Niamh Ennis

The weekend shopping fix: dopamine dressing and beauty that gives back

Holly O'Neill

Are doctor office visits a thing of the past? This new virtual hub might be...

IMAGE

Top of our wish list: candles that are maybe too pretty to burn

Megan Burns

The state of the fashion trend: Do they still exist or matter?

Marie Kelly

This gorgeous redbrick home in Rathmines is on the market for €825,000

Lauren Heskin

Boudoir photoshoots: ‘I wanted to create a place for women who don’t currently love their...

Jennifer McShane

Join this virtual event, where global leaders ask ‘what’s next’ for businesses, live events and...

Shayna Sappington

Image / Editorial

Idris Elba joins Stella McCartney in stunning new Breast Cancer Awareness campaign


by Erin Lindsay
16th Oct 2018

British designer Stella McCartney has launched a new Breast Cancer Awareness campaign with a beautiful video narrated by actor Idris Elba.

Image: Stella McCartney Cares

The Stella McCartney Cares Foundation is dedicated to prevention, early detection and treatment of breast cancer – a disease close to McCartney’s heart, as her mother died of breast cancer in 1998.

The video to launch the foundation is a short film entitled ‘All is Love’, and features a cast of women sharing their mastectomy scars, in beautiful settings and clothing, surrounded by loved ones. The film attempts to “challenge the taboo surrounding men talking about breasts openly with their partners, also serving as a reminder that breast cancer effects both men and women and the experience extends to their loved ones.” Idris Elba narrates the video  with a powerful poem by spoken word artist Kai Isaiah Jamal.

Image: Stella McCartney Cares

 

As part of the Stella McCartney Cares initiative, the designer will make 1000 ‘Louise Listening’ post-double mastectomy bras available to women who need them free of charge. Those interested can request a Louise Listening bra at stellamccartneycares.org

Speaking about the launch of the Foundation, Stella McCartney said: “In so many cultures, there’s so much stigma attached to breast cancer and I think through this campaign that I’ve really found out that the community is so critical and it’s so important.”

You can watch the short film ‘All is Love’ here:

 

Also Read

Aoibheann MacNamara
EDITORIAL
Inside a house conversion brimming with Scandi-Galwegian chic

Artistic dynamo Aoibheann MacNamara has loved every moment she’s spent...

By IMAGE Interiors & Living

EDITORIAL
GoFundMe CEO: ‘Ireland is the most generous nation in the world’

These days, it’s easier than ever to give something back....

By Jennifer McShane

HEALTH & WELLNESS
The trickle of information from the Government on restrictions has made a grim situation so much worse

By Amanda Cassidy

EDITORIAL
‘Nobody is forcing us to replace all our dinner plates with firtree and silver versions with matching tea-towels’

I get it. Christmas is a list-fiesta, the to-do Olympics;...

By Amanda Cassidy

Has society become more tolerant of the idea of dating interracially?
premium IMAGE WRITES, REAL-LIFE STORIES, RELATIONSHIPS
Interracial dating: “People kept asking ‘where is she from?'”

With diversity on the rise, what struggles do interracial couples continue to face today? Filomena Kaguako speaks to three couples about their experiences.

By Filomena Kaguako

Christmas trifle
EDITORIAL
Avoca has shared the recipe for their decadent Christmas trifle and we’re digging in

No festive spread is complete without a traditional Christmas trifle...

By IMAGE

glitter
EDITORIAL
The grown up guide to wearing glitter lips

If Tom Ford, Charlotte Tilbury, Chanel and Nars tell you...

By Holly O'Neill

Graham Norton
EDITORIAL
‘People were too busy ordering bottles of brandy or finding out who had the cocaine’: Graham Norton on the Christmases he’d much rather forget

Chatshow host Graham Norton worked as a waiter when he...

By Graham Norton