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Image / Editorial

H&M Launches Bridal Collection


by Jennifer McShane
18th Mar 2016
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When it comes to the task of?hunting down the?perfect, yet?affordable, wedding dress, brides-to-be have been spoilt for choice recently. ASOS?just launched their line of budget-friendly gowns, and now, Swedish retailer H&M are doing the same. The retailer has incorporated three bridal styles into its latest eco-friendly Conscious Collection, which hits stores and online worldwide on April 7th.?Described as “a feast of lightness and embellishment materialised in dreamy, draped lines, for the bride wanting to be as beautifully dressed as she is conscious”, the dresses come in three different silhouettes, designed to meet the most selective of brides’ demands.

Speaking about the line, Ann-Sofie Johansson, Creative Advisor at H&M told Fashionista,?”Working with innovative sustainable materials and ornate embellishment; the collection is a layering of references, shapes and textures.”?Aesthetically, the dresses cover the bases of boho, romantic, and modern.

Prices range from €150 upwards, and each dress in the collection?is made using conscious,’sustainable fabrics.?Featuring raw silk, lace and delicate embellishment, each piece from the collection is beautiful and good for the environment. This sounds like a match made in bridal heaven.

Take a look at some of the incredible gowns in our gallery above.