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Image / Editorial

Gwyneth Paltrow Launches A New Food Company


by Jennifer McShane
23rd Jun 2015
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Gwyneth Paltrow

Gwyneth Paltrow gets an awful lot of hate, but you’ve got to admire the woman’s swag.? The actress and Goop founder manages to helm a multitude of projects, all while looking impossibly flawless (well, so would we if we had a personal stylist) and now she has another foodie venture on the go.

And this one is a little bit weird. ?Gwyneth, along with her best pal and trainer, Tracy Anderson (who has helped the likes of JLO and Kim K get their famous figures into shape), and also business partner, Maria Baum are about to launch new food company? €3 Green Hearts? – think Goop, but this time you can get the food to go.

According to The Cut, the trio are launching a healthy, organic food take-away company in the Hamptons in the states. Of course, it’s aimed at all things healthy, so you’ll be able to get things like fresh juices and smoothies, gluten-free pastas, kale ravioli, quinoa salads and fish tacos, along with a few other strange sounding things.

Gwyneth Paltrow

Okay, we know the star doesn’t really live in reality (no thanks Gwyn, we’ll pass on ‘steam cleaning? our lady parts thank you very much), and we dislike how she (unknowingly or not) makes us feel bad for practically even thinking about carbohydrates, but we respect that she works hard even if we don’t always agree with her diet plans.

However, even this is a sounds a tad strange for us.

It got weird the moment we heard the words ?frosting (that’s icing to you and I) shots.? And we’re not talking about the yummy sugary sweet icing you could eat off your wooden spoon, it’s icing with, well absolutely nothing in it, by the sound of things. ?These will be made “without all the processed things that really hurt us,” according to Anderson.

We’ll wait and see before making the final judgment call on this, but what do you think? Would you buy some Goop-to-go?

The Cut

Hamptons Magazine