Join our next IMAGE Business Club Co-Working Day on May 22
Join our next IMAGE Business Club Co-Working Day on May 22

IMAGE

Networking event: Join our next IMAGE Business Club Co-Working Day on May 22
Networking event: Join our next IMAGE Business Club Co-Working Day on May 22

Shayna Healy

The end of the effortless era: Spring 2027 bridal trends from the runway
The end of the effortless era: Spring 2027 bridal trends from the runway

IMAGE

Why Mauritius is the ultimate destination for a mindful escape
Why Mauritius is the ultimate destination for a mindful escape

Edaein OConnell

Navigating the new normal: A guide to the Assisted Decision-Making Act
Navigating the new normal: A guide to the Assisted Decision-Making Act

Leonie Corcoran

WIN *five* gift sets featuring Cocoa Brown’s latest innovation, the Gen Active Spray Tan
WIN *five* gift sets featuring Cocoa Brown’s latest innovation, the Gen Active Spray Tan

IMAGE

Mr Motivator: ‘From the cradle to the grave, we all need to move, and movement is medicine’
Mr Motivator: ‘From the cradle to the grave, we all need to move, and movement...

IMAGE

The five best hotels in Kerry according to a local
The five best hotels in Kerry according to a local

Edaein OConnell

IMAGE staffer Dearbhla Lovett shares her ‘little bites of pleasure’
IMAGE staffer Dearbhla Lovett shares her ‘little bites of pleasure’

Dearbhla Lovett

The best coffee shops in Dublin, according to the IMAGE staffers
The best coffee shops in Dublin, according to the IMAGE staffers

Sarah Gill

Image / Editorial

Does facial recognition technology mark the end of privacy as we know it?


By Amanda Cassidy
24th Jan 2020
Does facial recognition technology mark the end of privacy as we know it?

Imagine being tracked everywhere you walked over the past month without your permission or knowledge? A scary idea that has hit headlines this week after London Metropolitan Police announced the rolling out of live facial recognition technology. Amanda Cassidy reports.


MacKenzie Fegan boarded her flight from New York to Mexico without ever showing her passport. She was simply told to smile into a camera. The 34-year-old was astonished and took to social media to tweet the airline (JetBlue) asking when she had ever given permission for her image to be used in this way. The tweet went viral. “Did facial recognition replace boarding passes, unbeknown to me? Did I consent to this?” she wrote to the airline.

Related: Why we really need to talk about Facebook 

We know that technology is expanding at the most rapid pace. Computers have grown much better at recognising faces in recent years unlocking a myriad of applications for security, from tracking criminals to counting truants. But as cameras appear at some of the most unlikely places across the globe, some have raised fears about the extent to how much of our privacy we can lose. Perhaps it is great for keeping terrorists at bay but do you really want to be tracked coming out of your hospital appointment?

Living with facial recognition technology just got a step closer after the London Metropolitan Police Service announced it was rolling out identity confirming cameras in specific locations across the UK capital. Pilot operations were conducted in London and South Wales. In a statement Met Police said they were using it “to help tackle serious crime including serious violence, gun and knife crime, child sexual exploitation and help protect the vulnerable”.

But at what cost?

Does the end justify the means?

Sarah St Vincent is a researcher at the National Security and Human Rights Watch group. She says there are issues cropping up with accuracy that might spell disaster. “There is a tendency among governments, even when they have a legitimate goal, to view new technologies as some kind of magic. We need to make sure that all of these tools are the least intrusive and effective methods possible.”

JetBlue responded to MacKenzie’s tweet explaining that passengers were not required to board biometrically and were informed through gate announcements. They also pointed out that they don’t have access to the customer photos and that they are deleted within two weeks.

Of course, this type of technology has been used widely outside of security too. Companies are training algorithms to recognise not only an identity but also emotions with far-reaching implications. Stanford University even managed to create software that could pinpoint someone’s sexuality with technology that could tell whether someone was heterosexual or gay using dating websites to verify decisions.

And then there is the business of your face — private companies looking to maximise information mining that includes tracking the movement of communities and observing behaviours.

But the Met Police, in this case, have been quick to point out that the technology they will use will not replace traditional policing. “This is a system which simply gives police officers a prompt suggesting that person over there may be the person you are looking for. It is always the decision of an officer whether or not to engage with someone.”

The genie cannot be put back in the box when it comes to sweeping surveillance.

However, the amount and type of information collected by private companies and public bodies should have limits. Facial technology can help to protect people, but it is early days when it comes to accountability and ethics.

Image via Unsplash.com 

Read more: Why we need to talk about Facebook