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Image / Editorial

Petfluencers? The dogs and cats earning up to $30K for one Instagram post


By Grace McGettigan
19th Dec 2019

What are dogs and cats paid per Instagram post

Petfluencers? The dogs and cats earning up to $30K for one Instagram post

What are dogs and cats paid per Instagram post

It might be time to get your dog or cat a social media account. New research has found that certain pets are earning as much as $30,000 per Instagram post


How would you like your dog or cat to start paying rent? Covering their own food costs, vet bills and squeaky toy habits. Some pets around the world are doing exactly that.

In the same way that Instagram-savvy people have created a ‘social media influencer’ industry – so too is there a petfluencer industry. Dogs and cats are being paid thousands of dollars, euros and yen to document their lives online, all the while promoting various products and brands.

Using a special earnings calculator from Influencer Marketing Hub, pets supplies shop OnBuy found the top-earning pets in the world right now. There’s a mix of cats and dogs in there (even a fox), and their level of earnings per Instagram post seems to correlate to how many followers they have.

Here’s what the top-earning pets are paid per Instagram post:

Top earning dogs and cats on Instagram

1. Jiffpom

 

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A post shared by jiffpom (@jiffpom) on

Jiffpom (@jiffpom) has more than 9.6 million followers on Instagram is said to earn an estimated $32,045 per sponsored post. With a hair-do like that, we can understand why.

2. Nala Cat

 

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A post shared by Nala Cat ™ (@nala_cat) on

Nala Cat (@nala_cat) has more than 4.3 million followers and is said to earn approximately $14,253 per Instagram post.

3. Doug The Pug

 

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A post shared by Doug The Pug (@itsdougthepug) on

Doug the Pug (@itsdougthepug) is followed by more than 3.8 million people, with sponsored posts earning him an estimated $12,851.

4. Juniper the fox

 

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A post shared by J U N I P E R & F I G (@juniperfoxx) on

Juniper the fox (@juniperfoxx) boasts 2.9 million followers on Instagram and earns approximately $9,790 per post.

5. Grumpy Cat

 

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A post shared by Grumpy Cat (@realgrumpycat) on

While Grumpy Cat (@realgrumpycat) passed away earlier this year, her Instagram account with 2.7 million followers is still earning an estimated $9,100 per sponsored post.

6. Maru

 

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A post shared by Shinjiro Ono (@marutaro) on

Based in Japan, Maru (@marutaro) is a dog with 2.5 million followers who can earn as much as $8,517 per post.

7. Lil Bub

 

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A post shared by Lil BUB (@iamlilbub) on

Lil Bub (@iamlilbub) is possibly one of the cutest pets on the list. Her signature sticky-out tongue and dishevelled fur have earned this cat 2.4 million followers, with an average earning of $8,205 per post. Deserved, Bub.

8. Smoothie the cat

 

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A post shared by Smoothie the Cat (@smoothiethecat) on

Smoothie the cat (@smoothiethecat), with her mesmerising eyes, is followed by 2.2 million Instagram users and is said to take in an estimated $7,286 per branded post.

9. Tucker the Golden Retriever

 

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A post shared by Tucker | The Golden Retriever (@tuckerbudzyn) on

Tucker the Golden Retriever (@tuckerbudzyn) who is based in Michigan, USA, has 2.1 million followers and is paid an estimated $7,115 per paid social media post.

10. Tuna

 

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A post shared by Tuna {breed:chiweenie} (@tunameltsmyheart) on

Tuna (@tunameltsmyheart) is earning approximately $7,078 per sponsored post on Instagram, where he is followed by 2.1 million users. How cute is his overbite?!

Feature photo: Lil Bub


Read more: You can now buy Christmassy dog treats for your four-legged friend

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