Petfluencers? The dogs and cats earning up to $30K for one Instagram post

It might be time to get your dog or cat a social media account. New research has found that certain pets are earning as much as $30,000 per Instagram post

How would you like your dog or cat to start paying rent? Covering their own food costs, vet bills and squeaky toy habits. Some pets around the world are doing exactly that.

In the same way that Instagram-savvy people have created a ‘social media influencer’ industry – so too is there a petfluencer industry. Dogs and cats are being paid thousands of dollars, euros and yen to document their lives online, all the while promoting various products and brands.

Using a special earnings calculator from Influencer Marketing Hub, pets supplies shop OnBuy found the top-earning pets in the world right now. There’s a mix of cats and dogs in there (even a fox), and their level of earnings per Instagram post seems to correlate to how many followers they have.

Here’s what the top-earning pets are paid per Instagram post:

Top earning dogs and cats on Instagram

1. Jiffpom

 

View this post on Instagram

 

A post shared by jiffpom (@jiffpom) on Jun 25, 2019 at 12:10pm PDT

Jiffpom (@jiffpom) has more than 9.6 million followers on Instagram is said to earn an estimated $32,045 per sponsored post. With a hair-do like that, we can understand why.

2. Nala Cat

 

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A post shared by Nala Cat ™ (@nala_cat) on Dec 13, 2019 at 6:54am PST

Nala Cat (@nala_cat) has more than 4.3 million followers and is said to earn approximately $14,253 per Instagram post.

3. Doug The Pug

 

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A post shared by Doug The Pug (@itsdougthepug) on Nov 15, 2019 at 4:12pm PST

Doug the Pug (@itsdougthepug) is followed by more than 3.8 million people, with sponsored posts earning him an estimated $12,851.

4. Juniper the fox

 

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A post shared by J U N I P E R & F I G (@juniperfoxx) on Nov 16, 2019 at 9:51am PST

Juniper the fox (@juniperfoxx) boasts 2.9 million followers on Instagram and earns approximately $9,790 per post.

5. Grumpy Cat

 

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A post shared by Grumpy Cat (@realgrumpycat) on Dec 5, 2016 at 2:39pm PST

While Grumpy Cat (@realgrumpycat) passed away earlier this year, her Instagram account with 2.7 million followers is still earning an estimated $9,100 per sponsored post.

6. Maru

 

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A post shared by Shinjiro Ono (@marutaro) on Dec 3, 2019 at 4:24pm PST

Based in Japan, Maru (@marutaro) is a dog with 2.5 million followers who can earn as much as $8,517 per post.

7. Lil Bub

 

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A post shared by Lil BUB (@iamlilbub) on Nov 11, 2019 at 12:46pm PST

Lil Bub (@iamlilbub) is possibly one of the cutest pets on the list. Her signature sticky-out tongue and dishevelled fur have earned this cat 2.4 million followers, with an average earning of $8,205 per post. Deserved, Bub.

8. Smoothie the cat

 

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A post shared by Smoothie the Cat (@smoothiethecat) on Nov 20, 2019 at 9:56am PST

Smoothie the cat (@smoothiethecat), with her mesmerising eyes, is followed by 2.2 million Instagram users and is said to take in an estimated $7,286 per branded post.

9. Tucker the Golden Retriever

 

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A post shared by Tucker | The Golden Retriever (@tuckerbudzyn) on Nov 22, 2019 at 6:58am PST

Tucker the Golden Retriever (@tuckerbudzyn) who is based in Michigan, USA, has 2.1 million followers and is paid an estimated $7,115 per paid social media post.

10. Tuna

 

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A post shared by Tuna {breed:chiweenie} (@tunameltsmyheart) on Dec 3, 2019 at 1:21pm PST

Tuna (@tunameltsmyheart) is earning approximately $7,078 per sponsored post on Instagram, where he is followed by 2.1 million users. How cute is his overbite?!

Feature photo: Lil Bub

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