Esther O’Moore Donohoe: ‘Back in the formal office structure, what have I taken away?’
Esther O’Moore Donohoe: ‘Back in the formal office structure, what have I taken away?’

IMAGE

The five beauty products to know used backstage at London Fashion Week
The five beauty products to know used backstage at London Fashion Week

Holly O'Neill

Kate Winslet wanted a ‘bulgy bit of belly’ left in one ‘Mare of Easttown’ scene and we love her for it
Kate Winslet wanted a ‘bulgy bit of belly’ left in one ‘Mare of Easttown’ scene...

Sarah Finnan

How do you know when it’s time to quit your job? 
How do you know when it’s time to quit your job? 

Sinead Brady

12 contemporary tile designs to inspire a kitchen makeover
12 contemporary tile designs to inspire a kitchen makeover

Shayna Sappington

Dogs Trust is encouraging Irish employers to allow dogs in the workplace
Dogs Trust is encouraging Irish employers to allow dogs in the workplace

Sarah Finnan

The HSE will provide free online counselling for those with anxiety and depression
The HSE will provide free online counselling for those with anxiety and depression

Megan Burns

The secret rage of motherhood: ‘I never imagined that my child could be both the trigger and target of my anger’
The secret rage of motherhood: ‘I never imagined that my child could be both the...

Amanda Cassidy

The best street style from New York Fashion Week
The best street style from New York Fashion Week

Holly O'Neill

Would you take a pay cut to work from home permanently?
Would you take a pay cut to work from home permanently?

Megan Burns

Image / Editorial

Can A Selfie Empower?


by Jeanne Sutton
23rd Jan 2014
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Established queen of the viral beauty video Dove are back with a seven minute long documentary celebrating the selfie. Yes, you read that right, the selfie. Spurning the critique that the trend towards the sepia-tinted self-portrait is a modern exercise in self-absorption and vanity, Dove are now leading the brigade, with hashtag #BeautyIs, to reclaim the selfie as a rallying cry against traditional and limited notions of beauty.

In the short, shot by Oscar-winner Cynthia Wade and debuted at the Sundance Festival, ‘mothers and daughters are interviewed and asked about their insecurities. The camera captures daughters listening to their leading role-models complain about their frizzy hair and eyebrows. Then the daughters are encouraged en masse to take an honest selfie – no filters, no edits – and to celebrate real beauty.

What do you think? Should we celebrate the selfie or start campaigning for Naomi Wolf’s The Beauty Myth to be put on the national curriculum instead?

Jeanne Sutton @jeannedesutun

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