The best coffee table books to gift every fashion connoisseur this Christmas
The best coffee table books to gift every fashion connoisseur this Christmas

Niamh ODonoghue

Feather-trim is back in: How to wear feathers this festive season
Feather-trim is back in: How to wear feathers this festive season

Sarah Finnan

Looking for some gifting inspiration? This hotel gift shop has Christmas all wrapped up
Looking for some gifting inspiration? This hotel gift shop has Christmas all wrapped up

Sarah Gill

Social Pictures: The Coca-Cola Zero Sugar Christmas Feast
Social Pictures: The Coca-Cola Zero Sugar Christmas Feast

Sarah Gill

‘I am tired of people saying I don’t look or sound autistic’
‘I am tired of people saying I don’t look or sound autistic’

Amanda Cassidy

The untold anxiety of pregnancy after miscarriage
The untold anxiety of pregnancy after miscarriage

Sophie White

This Clifden cottage with breathtaking mountain views is on the market for €550,000
This Clifden cottage with breathtaking mountain views is on the market for €550,000

Sarah Gill

My ectopic pregnancy: ‘I didn’t know what was happening to me’
My ectopic pregnancy: ‘I didn’t know what was happening to me’

Amanda Cassidy

RCGD Global: The woman-led organisation promoting ‘green’ fashion on the red carpet
RCGD Global: The woman-led organisation promoting ‘green’ fashion on the red carpet

Sarah Finnan

Meet the two Athlone chefs who have turned their talents to handmade chocolates
Meet the two Athlone chefs who have turned their talents to handmade chocolates

Megan Burns

Image / Editorial

Can A Selfie Empower?


By Jeanne Sutton
23rd Jan 2014
Can A Selfie Empower?

Established queen of the viral beauty video Dove are back with a seven minute long documentary celebrating the selfie. Yes, you read that right, the selfie. Spurning the critique that the trend towards the sepia-tinted self-portrait is a modern exercise in self-absorption and vanity, Dove are now leading the brigade, with hashtag #BeautyIs, to reclaim the selfie as a rallying cry against traditional and limited notions of beauty.

In the short, shot by Oscar-winner Cynthia Wade and debuted at the Sundance Festival, ‘mothers and daughters are interviewed and asked about their insecurities. The camera captures daughters listening to their leading role-models complain about their frizzy hair and eyebrows. Then the daughters are encouraged en masse to take an honest selfie – no filters, no edits – and to celebrate real beauty.

What do you think? Should we celebrate the selfie or start campaigning for Naomi Wolf’s The Beauty Myth to be put on the national curriculum instead?

Jeanne Sutton @jeannedesutun