Esther O’Moore Donohoe: ‘Back in the formal office structure, what have I taken away?’
Esther O’Moore Donohoe: ‘Back in the formal office structure, what have I taken away?’

IMAGE

The five beauty products to know used backstage at London Fashion Week
The five beauty products to know used backstage at London Fashion Week

Holly O'Neill

Kate Winslet wanted a ‘bulgy bit of belly’ left in one ‘Mare of Easttown’ scene and we love her for it
Kate Winslet wanted a ‘bulgy bit of belly’ left in one ‘Mare of Easttown’ scene...

Sarah Finnan

How do you know when it’s time to quit your job? 
How do you know when it’s time to quit your job? 

Sinead Brady

12 contemporary tile designs to inspire a kitchen makeover
12 contemporary tile designs to inspire a kitchen makeover

Shayna Sappington

Dogs Trust is encouraging Irish employers to allow dogs in the workplace
Dogs Trust is encouraging Irish employers to allow dogs in the workplace

Sarah Finnan

The HSE will provide free online counselling for those with anxiety and depression
The HSE will provide free online counselling for those with anxiety and depression

Megan Burns

The secret rage of motherhood: ‘I never imagined that my child could be both the trigger and target of my anger’
The secret rage of motherhood: ‘I never imagined that my child could be both the...

Amanda Cassidy

The best street style from New York Fashion Week
The best street style from New York Fashion Week

Holly O'Neill

Would you take a pay cut to work from home permanently?
Would you take a pay cut to work from home permanently?

Megan Burns

Image / Editorial

Blondes Might Have More Fun…


by IMAGE
23rd Mar 2015
blank

But brunettes sell more to women…

Gentlemen may well prefer blondes, as the old movie title goes, but it seems, prefer brunettes. Especially when it comes to buying underwear. A new study, conducted by Adoreme.com, arrived at this conclusion upon running their first ever national TV commercials earlier this year. Across channels such as Bravo, MTV and Lifetime, the lingerie site offered up three varying advertisements: one featuring a slim, blonde-haired model, one with a plus-size brunette and a third one with more than one brunette present in the commercial.

Proving that women now respond better to women that they can physically and perhaps emotionally relate to, the sales for the website more than quadrupled where the plus-size brunette was concerned, while the advertisement featuring the slender blonde failed to yield the same results. And it wasn’t just plus-sized buyers whose interest was piqued, women of all shapes and sizes were responsive. What’s more, the ad with the plus-sized brunette cost only a 10th of what the others cost. The ad with multiple brunettes also went out of its way to avoid any post-production retouches, and it did the best of all.

“Brunettes overall sell better than blondes,” Adore Me founder Morgan Hermand-Waiche said to CNN.??Our customers?and women in general?prefer brunettes when it comes to purchasing lingerie. It’s what we’ve seen.?

Though we can plainly see from this that women respond better where realistic body image takes precedence, we’re not quite sure you can see this is a case of brunettes Vs blondes; surely, had they featured a plus-sized blonde model or a blonde model who hadn’t been photoshopped, she would have garnered the same results?

Guess they’ll have to delve deeper to find out and while they’re at it, do blondes really have more fun? Either way, real women is where it’s at.

@CarolineForan

Also Read

brain
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE

blank
EDITORIAL
‘Totally allowed but totally shouldn’t: Welcome to the Great Irish Pandemic Paradox’

In a time when cool heads are needed – it’s more than the current heatwave that’s melting minds, writes Amanda...

By Amanda Cassidy

blank
IMAGE WRITES
The sexist commentary at Wimbledon still remains a problem

Wimbledon in 2021 and once again female athletes are singled out on the playing field, a great deal of the...

By Jennifer McShane

blank
EDITORIAL
‘Quite interesting’: Princess Anne comments on The Crown

We’ve all heard that the royal family don’t exactly gather round to watch The Crown, but one member has shared...

By Jennifer McShane

blank
EDITORIAL
‘We have not heeded the warnings sufficiently’: The health emergency we’ve ignored while focusing on the pandemic

The climate change debate has been going on for so long its become white noise. But this week, the effects...

By Amanda Cassidy

toxic
EDITORIAL
How to let go of toxic people, and the signs to recognise

By Niamh Ennis

blank
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker