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Image / Editorial

An Anti-Victoria’s Secret Campaign Wins Social Media

by Jeanne Sutton
11th Apr 2015

Victorias Secret

Last year high-performance underwear and yoga pants brand Dear Kate got a huge push on Twitter and Instagram when they posted a photo of ‘real women? with the overlay ?The Perfect Body?. It was a reaction to a Victoria’s Secret campaign with a similar arrangement – only the Dear Kate image depicted women of all sizes.

Shonda Rhimes, the showrunner behind Scandal and Grey’s Anatomy, retweeted the campaign.



Model Kate Upton posted it on Facebook. It was a huge win for diversity and body positivity.

Regram @justbobbibrown #prettypowerful

A photo posted by Kate Upton (@kateupton) on Nov 1, 2014 at 5:44am PDT


ICYMI: Another Dove campaign to make you feel body positive

Now another lingerie brand is getting on this brilliant bandwagon. Lane Bryant’s #ImNoAngel campaign is garnering consistent praise for its 30-second ad featuring stunning plus-size models, including Ashley Graham. They’re upfront about being sexy and unapologetic about it, with all the models declaring ?I’m no angel? to the camera.

ICYMI: Facebook is making you feel depressed

That tagline and trending hashtag #ImNoAngel is a response to the same brand Dear Kate was taking to task for its depiction of one ?perfect? body type. Fans are sharing selfies with the hashtag. It’s one great love-in. Between this and Dove, we’re loving what marketeers are thinking up these days to celebrate all facets of human beauty.

Follow Jeanne Sutton on Twitter @jeannedesutun

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