An Anti-Victoria’s Secret Campaign Wins Social Media

Last year high-performance underwear and yoga pants brand Dear Kate got a huge push on Twitter and Instagram when they posted a photo of ‘real women? with the overlay ?The Perfect Body?. It was a reaction to a Victoria’s Secret campaign with a similar arrangement – only the Dear Kate image depicted women of all sizes.

Shonda Rhimes, the showrunner behind Scandal and Grey’s Anatomy, retweeted the campaign.

THIS: Underwear co @dearkates reimagined @victoriassecret Perfect Body Campaign #iamperfect http://t.co/fldwzYC7Vx pic.twitter.com/UUSf0kXfz2

? shonda rhimes (@shondarhimes) October 31, 2014

Model Kate Upton posted it on Facebook. It was a huge win for diversity and body positivity.

Regram @justbobbibrown #prettypowerful

A photo posted by Kate Upton (@kateupton) on Nov 1, 2014 at 5:44am PDT

ICYMI: Another Dove campaign to make you feel body positive

Now another lingerie brand is getting on this brilliant bandwagon. Lane Bryant’s #ImNoAngel campaign is garnering consistent praise for its 30-second ad featuring stunning plus-size models, including Ashley Graham. They’re upfront about being sexy and unapologetic about it, with all the models declaring ?I’m no angel? to the camera.

ICYMI: Facebook is making you feel depressed

That tagline and trending hashtag #ImNoAngel is a response to the same brand Dear Kate was taking to task for its depiction of one ?perfect? body type. Fans are sharing selfies with the hashtag. It’s one great love-in. Between this and Dove, we’re loving what marketeers are thinking up these days to celebrate all facets of human beauty.

Adweek.com

Follow Jeanne Sutton on Twitter @jeannedesutun

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