The Irish fashion set on their ride or die denim
The Irish fashion set on their ride or die denim

Freya Drohan

It turns out friends are as important as exercise for your health
It turns out friends are as important as exercise for your health

Amanda Cassidy

This Monkstown home with sea views is on the market for €1.75 million
This Monkstown home with sea views is on the market for €1.75 million

Megan Burns

Simple ways to turn your bedroom into a sleep sanctuary
Simple ways to turn your bedroom into a sleep sanctuary

Megan Burns

13 original Netflix picks you may have missed
13 original Netflix picks you may have missed

Jennifer McShane

A beginner’s guide to journaling: Everything you’ve ever wanted to know about the self-care ritual
A beginner’s guide to journaling: Everything you’ve ever wanted to know about the self-care ritual

Sarah Finnan

This Sandymount extension transformed the space, but didn’t even need planning permission
This Sandymount extension transformed the space, but didn’t even need planning permission

Megan Burns

Looking for a treat to cosy up with? Try this ultimate millionaire’s shortbread recipe
Looking for a treat to cosy up with? Try this ultimate millionaire’s shortbread recipe

Meg Walker

Black lipstick: Here’s how to pull it off
Black lipstick: Here’s how to pull it off

Jennifer McShane

‘Meghan is right. Working mothers do have to choose between being present or being paid
‘Meghan is right. Working mothers do have to choose between being present or being paid

Amanda Cassidy

Image / Editorial

Why Always is removing the female symbol from its period products


by Jennifer McShane
24th Oct 2019
Why Always is removing the female symbol from its period products

When it comes to female sanitary products, there’s much that could be improved. There’s still a lot of bulky, unnecessary packaging and scented products and sprays that have no business being anywhere near our self-cleaning vaginas.

Period Poverty is also a very real problem: Recent figures from a survey carried out by Plan International show that nearly 50% of teenage girls across Ireland continuously struggle to afford sanitary products month-on-month. It also tellingly revealed the shame and stigma which still exists; nearly 60%, or one in two, of young women and girls, said school does not inform them adequately about periods, six out of ten young women reported feeling shame and embarrassment about their period, and more than 80 per cent said they did not feel comfortable talking about their periods with their father or a teacher.

Related: ‘The shame and stigma around periods has to end’

Two trans activists have also pointed out that from an inclusivity point of view, products aren’t inclusive, but one brand, Always, is at least listening.

Removing the Venus symbol

You may have noticed that certain Always wrappers and boxes usually dons a Venus symbol — an astrological symbol that nods to the goddess Venus and all things female-oriented. Well, this week, Always just announced its period products like tampons and sanitary pads will no longer feature this symbol.

Related: This eco-friendly tampon brand is helping to fight period poverty in Ireland

The move comes after two trans activists tweeted Always asking why it was necessary for the symbol to appear on the packaging. They also pointed out that while yes, of course, women have periods, some trans and non-binary people also menstruate, so the current packaging doesn’t acknowledge this or include those customers.

Always actually listened to this feedback, and announced, starting in December, that symbol will be removed from all Always packaging, according to NBC News. The rebrand should be in all stores from February 2020. The brand said it has done so “to ensure that anyone who needs to use a period product feels comfortable in doing so.” It is a move that is both progressive and inclusive – and one that has been applauded by many on social media.

Proctor and Gamble, the company that owns Always told Metro:

“For over 35 years Always has championed girls and women, and we will continue to do so. We’re also committed to diversity and inclusion, and after hearing from many people across genders and age groups, we realised that not everyone who has a period and needs to use a pad identifies as female.”

Main photograph: Unsplash


More like this: 

  • World first: Scotland to offer free sanitary products to all students… here.
  • One tampon takes longer to degrade than the average woman’s lifespan… here.
  • PMS: It’s time to start talking about premenstrual syndrome… here.

Also Read

Why Always is removing the female symbol from its period products
EDITORIAL
This spatchcock chicken recipe will make your weekend

This is a great way to get a juicy roast chicken, bursting with flavour.     Bord Bia’s Spatchcock Chicken...

By Meg Walker

Why Always is removing the female symbol from its period products
premium EDITORIAL
Business Club members get your complimentary tickets to The IMAGE Business Summit 2021

Don’t miss this year’s IMAGE Business Summit, with an expert line-up, skills masterclasses, keynote addresses and more.Back by popular demand,...

By Shayna Sappington

Why Always is removing the female symbol from its period products
EDITORIAL
Trinity Tales: ‘Front Square was her garden, and the city was her playground’

Annie Gatling, now Colleran, knew Trinity College was for her when she saw Front Gate from the top storey of...

By Amanda Cassidy

Why Always is removing the female symbol from its period products
EDITORIAL
Sarah Harding’s heartbroken mum announces the singer’s death aged just 39

Sarah Harding has died at the age of just 39, her heartbroken mother revealed today. The Girls Aloud star had...

By Amanda Cassidy

Why Always is removing the female symbol from its period products
EDITORIAL
‘Meghan is right. Working mothers do have to choose between being present or being paid

Not everyone was happy about the Duchess of Sussex getting involved in US politics. But her letter on behalf of...

By Amanda Cassidy

Why Always is removing the female symbol from its period products
EDITORIAL
How to limit drips and brush strokes while painting kitchen cabinets

Painting kitchen cabinets can be transformative and can be achieved relatively low-cost, but you need the right equipment, and a lot of...

By Amanda Kavanagh

Why Always is removing the female symbol from its period products
EDITORIAL
8 easy ways to keep your brain healthy that you can do right now

Your brain health is just as important as that of the rest of your body, says psychologist and neuroscientist Dr...

By IMAGE