I tried PRP therapy, the Vampire Facial for your eyes
I tried PRP therapy, the Vampire Facial for your eyes

Melanie Morris

‘The damage runs deep’: Meghan Markle’s privacy win is a big step forward
‘The damage runs deep’: Meghan Markle’s privacy win is a big step forward

Jennifer McShane

We can’t get enough of woven homeware, so here are 25 pieces we’ve got our eye on
We can’t get enough of woven homeware, so here are 25 pieces we’ve got our...

Megan Burns

This 5-bed house in Rathmichael is on the market for €2.95 million
This 5-bed house in Rathmichael is on the market for €2.95 million

Megan Burns

‘If one of my friends told me they wanted to be single forever, I’d quietly wonder how they might get a mortgage’
‘If one of my friends told me they wanted to be single forever, I’d quietly...

Emily Kielthy

Clever (and totally reversible) home updates to transform your space
Clever (and totally reversible) home updates to transform your space

Megan Burns

Here’s whats waiting for you in Penneys
Here’s whats waiting for you in Penneys

Holly O'Neill

Image / Editorial

Alexa Chung’s Eponymous Fashion Label Has Launched In London


by Aoife Loughnane
31st May 2017

attends the ALEXACHUNG London Launch & Summer 17 Collection Reveal at the Danish Church of Saint Katharine on May 30, 2017 in London, England.

blank

blank
blank
blank
blank
blankSee More Photos
blank
blank
blank
blank
blank
blank
blank
blank
blank
After years of being the coolest clothes horse imaginable, original It Girl Alexa Chung has launched her eponymous clothing line, simply entitled alexachung. Known for her quirky, Jane-Birkin influenced style, she has gained her legions of followers who are all hoping to emulate her effortless fashion choices. But now with the first solo collection, it’s never been easier to dress like?Ms Chung. Literally.

A post shared by Alexa (@alexachung) on

The line has over 150 pieces to choose from and will be on sale from May 31, both her own website – Alexachung.com?as well as?Style.com. ?The launch took place on May 30 in London with guests including Daisy Lowe, Pixie Geldof and Jack McGuinness in attendance.

A post shared by Alexa (@alexachung) on The video?below showcases Chungs collections

A post shared by Alexa (@alexachung) on

The video below – written and directed by Mike Skinner – showcases the line, with Alexa explaining on Instagram that it was made to celebrate her collection landing on MyTheresa.

A post shared by Alexa (@alexachung) on