attends the ALEXACHUNG London Launch & Summer 17 Collection Reveal at the Danish Church of Saint Katharine on May 30, 2017 in London, England.
After years of being the coolest clothes horse imaginable, original It Girl Alexa Chung has launched her eponymous clothing line, simply entitled alexachung. Known for her quirky, Jane-Birkin influenced style, she has gained her legions of followers who are all hoping to emulate her effortless fashion choices. But now with the first solo collection, it’s never been easier to dress like?Ms Chung. Literally.
The line has over 150 pieces to choose from and will be on sale from May 31, both her own website – Alexachung.com?as well as?Style.com. ?The launch took place on May 30 in London with guests including Daisy Lowe, Pixie Geldof and Jack McGuinness in attendance.