#IMAGEInspires: Meet The 2017 Businesswoman Of The Year Lifetime Achievement Award Winner

  • by IMAGE

We're on the final stretch as we add the finishes touches to our 2017 Businesswoman of the Year awards and today, we're delighted to announce the recipient of our Lifetime Achievement Award. Retailer and serial entrepreneur Geraldine Swarbrigg is to receive the honour at the 2017 IMAGE Businesswoman of the Year Awards ceremony, taking place on Monday, November 20th, 2017, at the Clayton Hotel, Burlington Road, Dublin 4.

Selected by the editors and directors of IMAGE Publications, this special award is presented to women who have truly trailblazed in their careers, with former recipients including Breege O’Donoghue, former Group Director of Primark; Mary Finan, a founding partner of Wilson Hartnell PR; and Freda Hayes, founder of Meadows & Byrne. Geraldine Swarbrigg (née Morris) has retail in her DNA. Born in 1952, she grew up in Arvagh, Co. Cavan, the daughter and granddaughter of Morris General Drapers. After marrying musician Tommy Swarbrigg in 1977, her first foray into retail saw her open Music City record store in Mullingar the next year. A pivot into fashion began with Geraldine’s first boutique in 1980 before she discovered Vero Moda in Norway and brought it to Ireland in 1991.

Opening stores across Ireland, this accessible fashion brand became a staple in style-savvy Irish women’s wardrobes. Geraldine then went on to repeat the success with Jack & Jones for men, and Exit for children. She brought Aldo shoes to Ireland in 2005, opening in the then brand-new Dundrum Town Centre and extending before she sold the brand back to its parent in 2008. Her canny skill at finding new blockbuster brands continued Swarbrigg diversified into beauty in 2009, buying the licence for Inglot Cosmetics, which currently has 17 stores nationwide and a busy online sales portal at inglot.ie. Geraldine is joined in Inglot’s management with daughter Jane and son Peter. The brand expanded into the UK in September 2017 with the opening of Inglot’sfirst store, in Newcastle.

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Clodagh Edwards, CEO, IMAGE Publications says, “Geraldine Swarbrigg is a woman with immense talent and dynamism who has been a quiet leader in Irish retail for over three decades. Geraldine’s entrepreneurial spirit, can-do approach and tireless energy make her an inspiration to all women in business; she truly has forged a path we can now all follow. At IMAGE Publications, we’ve had a longstanding admiration for Geraldine and all the brands she’s brought to Ireland, so we are delighted that she will accept the Lifetime Achievement Award on November 20th.”

The eleventh IMAGE Businesswoman of the Year Awards, in association with Grant Thornton, Samsung, The Loop, No7 and Kuehne + Nagel, and supported by Enterprise Ireland, Marks & Spencer, The Independent Newspaper Group and Newstalk, will celebrate Irish women in nine categories, along with the overall IMAGE Businesswoman of the Year award.

Click here for more information on this year's awards and to book your place at our gala evening

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