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Why, as businesswomen, it’s time to start sharing our lows


by Victoria Stokes
01st Dec 2022
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Being in business is not all about sold-out launches and award wins. There are tough times, quiet times and lonely times. And it's time we started sharing them to normalise the reality of being an entrepreneur.

I’ve often thought that being in business should come with a disclaimer. Self-employment (freelancing, entrepreneurship, or whatever you want to call it) has often been described in almost utopic terms. We’ve been sold a dream of what working for yourself is like and with an endless stream of financial wins and sold-out launches celebrated online, it would be easy to assume that when you run your own business you experience success after success. But rarely...

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