A celebration of tradition and their latest expression, Jameson hosted whiskey lovers in the historial surrounds of 25 Fitzwilliam Place.
Jameson welcomed the arrival of Jameson Single Pot Still by paying homage to old-school traditions, celebrating the craft and heritage of Jameson Whiskey throughout history.
When was it?
Monday, 10 October
Where was it?
25 Fitzwilliam Place, Dublin, Ireland
Why were we there?
This gorgeous event marked the launch of Jameson Single Pot Still — the latest addition to the Jameson family — by paying homage to old-school traditions, celebrating the craft and heritage of Jameson Whiskey throughout history. Along with an exclusive whiskey tasting experience, guests were treated to an intimate performance from artist Duke Special as well as an immersive leather crafting station hosted by Garvan De Bruir.
Celebrating the traditional style of Irish whiskey after which it is named, Jameson Single Pot Still is a throwback to an era when Irish whiskey reigned supreme. Crafted from a mashbill of malted and unmalted barley before being triple distilled for a rich, this expression offers an unmistakable taste experience.
Kevin O’Gorman, Master Distiller at Irish Distillers, says: “We are delighted with the release of Jameson Single Pot Still. It has been an honour and a joy to work on rebuilding a traditional Jameson expression with an innovative twist and bringing a new member into the Jameson family.
“While crafting this whiskey, the team at Midleton Distillery worked hard to find the exact balance and flavour profile for our finished product. We wanted to showcase the quintessential notes of the single pot still style by blending the familiar ex-bourbon and ex-sherry casks before bringing a new dimension with the introduction of the virgin oak casks.”
Deirdre O’Carroll, Blender, adds: “Through some trial and error along the way, working with different prototypes and flavour combinations, we found the right balance for our Jameson Single Pot Still. We have created a whiskey that is robust and spicy by single pot still’s nature, but also intriguingly complex and bearing the trademark Jameson smoothness. We couldn’t be more proud of the results.”
Throughout the 19th century, the Jameson Bow Street Distillery was famed worldwide for its single pot still whiskey – from Europe to Africa and South America. However, tastes changed, and so did Jameson’s approach. The decision was made in the late 20th century to switch to a blended whiskey to make it more accessible and attractive to new audiences. Today, inspired by Jameson’s rich history, the team made the exciting decision to masterfully recreate the signature single pot still style so that everyone can enjoy a piece of Jameson history.
To see who else attended the Jameson Single Pot Still launch, browse through the gallery below…
Photography by Andres Poveda