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My Start-Up Story: Move over bridesmaids, this is a wedding dress story
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by Caitríona McBride
19th Jun 2022
19th Jun 2022
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Mags Morgan's story shows how important it is in business to respond to the needs of your clients. For her business, Mizz Rio, this meant completely altering her offering. It was within this pivot that Mags found space for her creativity and a way to bring her authentic approach to an audience who are often stressed and feeling a high emotional charge ahead of their 'Big Day'.
The most important thing for Mags Morgan, who runs her bridal boutique, Mizz Rio, from her home in Naul, Co Dublin is that each bride feels heard and finds what they truly love. Her creations offer brides the chance to express their style and feel comfortable. Whether it’s a beautiful dress from one of her collections or a bespoke gown, Mags empowers brides by listening to them and letting them take control of what they...
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