Supper Club: Australian food stylist and author Donna Hay shares three tasty dinner recipes
Supper Club: Australian food stylist and author Donna Hay shares three tasty dinner recipes

Sarah Finnan

‘Deconstructing stereotypes’: The cult witch movie you need to watch on Halloween
‘Deconstructing stereotypes’: The cult witch movie you need to watch on Halloween

Jennifer McShane

This Wicklow home is full of rich colours and luxurious finishes
This Wicklow home is full of rich colours and luxurious finishes

Megan Burns

This gorgeous three-bedroom home is currently on the market for €565,000
This gorgeous three-bedroom home is currently on the market for €565,000

Sarah Finnan

The IMAGE staffers share their favourite perfumes on the market right now
The IMAGE staffers share their favourite perfumes on the market right now

Sarah Gill

8 great podcasts and audiobooks to listen to while you’re on the road this autumn
8 great podcasts and audiobooks to listen to while you’re on the road this autumn

IMAGE

What to bake this weekend: Pecan praline brownies
What to bake this weekend: Pecan praline brownies

Meg Walker

Aoife Dunican on the art of nailing bright and bold style
Aoife Dunican on the art of nailing bright and bold style

Suzie Coen

Cillian Murphy’s book about empathy is essential reading for everyone
Cillian Murphy’s book about empathy is essential reading for everyone

Sarah Gill

‘Compelling storytelling and myth-making are what make a brand last’
‘Compelling storytelling and myth-making are what make a brand last’

Sarah Finnan

Image / Agenda / Business
Sponsored

Meet the team behind The Naked Collective, the natural Irish drinks company crowdfunding its way to the top

Sponsored By

By Shayna Sappington
14th Apr 2021
Sponsored By
Meet the team behind The Naked Collective, the natural Irish drinks company crowdfunding its way to the top

Move over soft drinks, The Naked Collective is bringing a healthier alternative to the Irish drinks market.

Health enthusiasts Catherina Butler and Niall Phelan founded Co Kildare-based The Naked Collective in 2019 with two priorities in mind: people and planet. 

Nowadays, shop shelves are lined with colourful, sugary drinks aimed towards children. Catherina and Niall wanted to create a better option for their kids, a sparkling drink that was not only low in sugar and calories but that was actually made with all-natural ingredients, vitamins and minerals.

That’s how The Naked Company was born. Not only does their brand of MUDE drinks tick all these boxes, but the company is sustainably-focused as well. They are vegan, carbon-neutral and work in collaboration with non-profits preserving Peruvian wildlife, restoring global ecosystems and promoting worldwide recycling.

Alongside MUDE drinks, the company has also launched a range of non-alcoholic lagers called So.Beer, which is also all-natural, packed with vitamins and minerals and infused with Beta Glucan – a molecule that improves general immune health and combats the effects of stress, as proven in 50 clinical studies. 

Crowdfunding its way up

The Naked Collective is looking to raise €2.5m through Crowdcube, Europe’s leading equity crowdfunding platform that’s hosted companies like Brewdog and Revolut, as part of its next round of fundraising. The investment will help fund the innovative Irish wellness brand’s expansion into North America and Europe. 

The company has already launched their drinks in over 1,000 stockists in the past number of months in Ireland, with further retail listings secured in the US, UK and Italy. And, North America is firmly in their sights due to a groundbreaking deal with the giant Acosta, a sales and marketing company that will distribute their drinks throughout Canada and the US. 

The fundraising drive will take place throughout April and is expected to appeal to everyone, from ordinary people to investors, that are interested and passionate about the company’s principles and supporting its sustainable initiatives that are building towards a regenerative economy.

“It’s a business that feels right at home in the current environment. We felt that there was a gap in the market for healthy drink alternatives that speak to what is now a more educated and informed consumer who values health and wellness activities,” says Catherina. 

“It’s something echoed by consumer behaviour globally,” adds Niall. “We can see it in every market we go into, consumers are becoming more educated and aware of the environmental, social and physical impacts of the products they are buying.”

 

Feature image: Tony Gavin