Setting up Dynamic Branding in 2020 with a vision to provide an end-to-end branding solution for businesses of any size, Ashling Curtis knows what it takes to make brands shine. Here, Ashling talks routine, juggling business and pleasure, and the importance of giving yourself permission to do absolutely nothing.
As the founder and sole trader of Dynamic Branding, I manage all aspects of the business, from creative development and client relations to order processing, logistics, and international supplier coordination. I deliver bespoke branding and design solutions across print and promotional items, with a hands-on approach that ensures quality and consistency at every stage.
My work includes sourcing materials, managing production timelines, and overseeing the fulfilment and distribution of branded assets. I attend various international trade shows to stay ahead of industry trends and build strong relationships with suppliers. I collaborate effectively with partners in multiple countries, ensuring smooth communication and reliable delivery, which allows me to provide clients with a seamless and globally informed service.
When it comes to routine, my mornings have changed quite a bit over the last few months, mainly because my daughter is now in college, so I no longer have the early school run. It’s given me a bit more time and calm to start the day on my own terms.
I wake between 6:30 and 7am, and as soon as I get up, I head straight into the shower. After that, I go downstairs for a glass of water and my much-needed strong coffee. Breakfast is usually something quick like overnight oats.
Once I’ve eaten, I sit down to check emails. I always do this first thing to make sure I haven’t missed any last-minute client orders with tight deadlines or tracking updates on shipments. With international suppliers and time-sensitive projects, it’s important I stay on top of everything from the start of the day.
By around 8:45am, I’m at my desk, either in the office or working from home.
One thing I’ve been striving to incorporate into my mornings but haven’t quite cracked yet is a consistent journaling practice. I know how beneficial it can be for clearing my mind and setting intentions for the day, and I’ve tried to make it a regular habit.
However, I often find myself jumping straight into work after my morning routine, and journaling tends to get pushed aside. It’s something I definitely want to make more of a priority moving forward, as I believe it could really help with focus and clarity throughout the day.
A day in the life
I work in a hybrid setup, splitting my time between the office and home. My office is just a six-minute drive from my house, so it’s convenient for when I need to be there in person. I also spend a significant amount of time in my car, whether it’s meeting with suppliers, meeting with customers or running errands.
No day is the same for me. My responsibilities vary depending on the needs of the business and clients. Some days are heavily focused on admin work, checking emails, managing orders, handling logistics, and ensuring smooth communication with suppliers. These days tend to be more structured, as I work through the list of tasks to keep everything running efficiently.
Other days, I’m on-site at venues, helping clients with events and ensuring their branding and promotional materials are executed to perfection. Whether it’s setting up for an event, troubleshooting on the spot, or collaborating with clients on the final touches, those days are dynamic and hands-on.
A highlight of my working week is definitely when an order is delivered, especially when it has a long production and delivery lead time. After all the planning, coordination with suppliers, and managing the logistics, it’s incredibly rewarding to see the final products arrive and know they’re exactly what the client wanted.
While I juggle many different aspects of the business, bookkeeping is definitely not my strong point! I’m constantly chased by my dad, who is also a business owner, and he always finds time to help me stay on top of the numbers. His support is invaluable, and it’s a reminder that even as a solo entrepreneur, having a network of support is crucial.
Additionally, I’m lucky to have Louise on board for any graphic design work required. She’s an absolute asset to the business. When things get especially busy, my two brothers step in to help out, and they often look after deliveries, ensuring everything gets to clients on time. Simon, my other half, also plays a huge role. He has a second job working with me, and his support is crucial, whether it’s managing logistics or helping out with the hands-on side of the business.
The variety is what keeps things interesting, and I’m always ready to pivot depending on the priorities of the day, but the most draining task for me is definitely cashflow management. As a small business owner, it’s always a challenge to ensure that income and expenses are balanced, and sometimes it feels like there’s constant pressure to stay on top of everything. Managing invoices, payments, and ensuring there’s enough cash to cover both day-to-day operations and unexpected expenses can be overwhelming at times.
To handle this, I make sure to stay organised and keep a clear overview of my finances. I’ve set up systems and reminders to track payments and regularly review financials. I also lean on my dad, who’s a business owner himself, to keep me grounded and help me stay on track. Having that support and structure in place helps to reduce the stress, and I make it a point to revisit my cash flow regularly to stay proactive rather than reactive.
The 5-9, after the 9-5
My post-work routine really varies depending on the day. I’ve recently started back at the gym, so I try to kick off the week with some kind of class, usually spin or pilates.
I’m also a keen golfer, so Tuesday evenings are usually reserved for the weekly competitions at my club. If the weather is nice and I’m not playing competitively, I’ll often head to one of the practice areas at the club to work on my game. I am currently the Handicap Secretary on the women’s committee in my golf club, so we have meetings one evening a month, but there is also work to be done between them.
Regardless of how the evening goes, I always try to get to bed early, I need my sleep to function well the next day! A good night’s rest is non-negotiable for me. I really need my sleep. I know I need my rest to function at my best, so I make it a priority to get to bed early. Though I wouldn’t say I have a strict nighttime routine, taking off my makeup and doing my skincare is essential. I usually light a candle to wind down, then either read a book or put on a podcast depending on what I’m in the mood for.
My skincare routine is something I’ve been working on lately. Over the past year and a half (maybe two), I’ve been using Environ products, and I’ve really seen a huge difference in my skin since making the switch. The Youth EssentiA Cleanser is one of my favourites. I’m also a big fan of the eye cream, and right now I’m on Level 4 of the AVST Moisturiser, which has been working really well for me.
Every six to eight weeks I book in for a facial at Topaz in Rathfarnham. Keira looks after me there, she’s amazing. She always tailors each facial to exactly what my skin needs at the time, which I really appreciate.
To be honest, when it comes to my eating habits during a working week, they aren’t always the best. I tend to get caught up in the busyness of work, and sometimes meals can take a backseat. However, I now make a point of ensuring that when I’m in the office, I take time to step out and get something to eat. On some days, I’ll even drive home for lunch, giving myself a solid 45-minute break to unwind and completely disconnect from emails or work.
After work, I usually stop by the supermarket on the way home and decide what to make for dinner. I tend to keep it flexible based on what I feel like eating that day. In the summer, I like to keep food in the fridge for a BBQ as it’s quick and easy.
I also have a slow cooker, so if I’m feeling organised, I’ll throw something together in the morning or right after I get home for lunch, which makes it easier to have a hot meal ready without a lot of fuss.
My daughter Nicole, who’s studying nutraceuticals and health in college, often helps me make better choices when it comes to food. She’s always checking the back of product labels to make sure I’m buying the best products with the right ingredients. Her knowledge and advice are really helpful, and it’s nice to have her guidance as I try to make healthier decisions.
My ideal day off is pretty simple, playing a round of golf and getting out for a nice bite to eat. Nothing too exciting or over the top, just a chance to switch off, be outdoors, and enjoy some good company.
Keeping the plates spinning
I’d have to say one of the biggest challenges is trying to do everything and be everywhere at once, especially when you care about showing up fully for the people in your life. A lot of my work can land all at the same time, and juggling that alongside everything else, whether it’s being a mother, partner, or friend can feel overwhelming. It’s a constant balancing act, and sometimes it means learning to let go of the idea that I have to be everything to everyone, all the time.
During a busy work week, managing my energy levels is crucial, and I’ve learned that I really need to carve out some downtime for myself. When things get hectic, I find it’s important to disconnect, so I make a point of putting my phone away and taking time to read a book. It’s my way of resetting, giving myself space to unwind and recharge. Whether it’s a few quiet moments in the evening or during the weekend, reading helps me relax and take my mind off the constant buzz of work.
When it comes to replenishing my energy and creativity, it’s honestly about giving myself permission to do absolutely nothing. No schedule, no pressure , just a full reset. I find that stepping away completely, even for a day, is what really allows space for clarity and creativity to return. Sometimes the most productive thing you can do is rest.
My days can vary a lot, but when I know there’s a lot on, I try to get up that bit earlier and take a moment to enjoy a coffee before everything starts. I’ll use that time to write down and plan out my day. It’s something simple, but it really helps. Getting things out of my head and onto paper brings clarity, especially when the unexpected comes up.
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