What if a tablet showcased a recipe without taking up precious counter space? What if a well-designed wardrobe could give you an extra ten minutes in bed? What if a lamp could charge your phone wirelessly? Ikea’s latest campaign is about celebrating the little victories, and with it, they’re encouraging Instagram users to share their #WonderfulEveryday.
Photographer Mike Kus and a selection of Ikea design experts will select their top photos shared with the hashtag, and the overall winner will receive an exclusive photo shoot with Kus, as well as shopping spree at Ikea to the value of €1,200. Meanwhile, the top 100 photos shared will be framed and displayed in stores in Dublin and across the UK. Take a look at some of the dreamy entries so far…
Miranda Lyons from Ikea Dublin says, “The digital era is changing the way we share our memories and there is nothing like the feeling of holding a picture in your hand or indeed seeing it in a beautiful frame. We wanted to celebrate the simple pleasures in life and a framed picture is a beautiful way to enhance and personalise a living space.”