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Prada Fall/Winter 2014

Annie Leibovitz and James McAvoy team up for Prada

Prada’s new Fall/Winter campaign focuses on the relationship between architecture and fashion. Shot by Annie Leibovitz and modelled by James McAvoy, the shots are a celebration of bold design and individuality. The behind-the-scenes video captures the avant-garde German architecture that forms the backdrop to Leibovitz’s shoot, as well as the rocky coastline, stone pavements and stark concrete stairs. The sweepingly dramatic and distinctive landscapes combine with the collection’s solemn yet powerfully masculine look.

Roisin Agnew @Roxeenna

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