21st May 2021
I know. Every conditioner promises silkier, shinier hair. Every mask tells you that if you could just faff around in your bathroom for fifteen minutes, or maybe an hour, you’ll emerge from the shower with a new head.
You’ve bought all the conditioners with A-lists swishing their hair on the ads, all the haircare with women orgasming in the shower as they apply their conditioner. And none of them have yet to really change your life, or even make you look in the mirror after you’ve dried your hair and think, “my hair looks a bit shiny.”
Well! It’s time for my absolute favourite part of being a beauty editor, which is the thrill of recommending an affordable product that you want to run out into the street and scream into people’s faces about. So, picture me, grabbing you by the shoulders, shaking them and shouting in your face, “can we talk about the L’Oréal Elvive Dream Lengths 8 Second Wonder Water?”
“W-what?,” you stammer, trying to find your phone in your pocket to call the police, but instead I hand you a bottle of this (L’Oréal, you can contact me via Instagram DM regarding the advertising rights of this scenario, which is much more effective than a woman moaning in the shower while she scrubs shampoo into her head). You try it, and then you run into the street and start shouting in people’s faces too.
But in real life, you haven’t tried it yet, and I haven’t met you yet to scream into your face, so naturally, you’re still sceptical about the afore-mentioned life-changing silky-smoothness. Allow me to explain.
If you are a dedicated beauty nerd, you’ve long read about the powers of L’Oréal Elvive Dream Lengths 8 Second Wonder Water, the number one hair treatment in the US, with one sold every minute. Finally, this March, it landed in the UK and Ireland.
It’s a conditioner, but to call it that is to diminish its sorcery; it’s a conditioner with magic powers. First, you shampoo your hair, then you apply this liquid in a ‘Z’ action on the lengths and ends of your hair. If you really feel like the top of your head needs a conditioner, you can follow up with a conditioner, but try skipping it first so you can appreciate Wonder Water’s powers. Fine hair needs one dose of 20ml and thick or curly hair should use two, or three doses if your hair is especially long. The bottle is divided at the back into handy 20ml sections so you don’t need to be faffing with a measuring jug in the shower. Then, the magic happens. For just 8 seconds, you massage and scrunch it into the hair, and you can already feel the softening effect it has on the hair while you’re in the shower. Next, you wash it out, and your hair magically detangles with ease. Follow it up with a blowdry for fluid hair, extra-softness and your shiniest hair ever.
It will work on all hair types, from coarse to fine to straight to curly, from short to long, and leave your hair soft, mega-watt shiny, and easy to detangle.
Ah, there’s some flaw, you’re thinking. It’ll make my hair look oily, or it will weigh it down. Nope, it’s completely weightless on the hair and it’s not even made with heavy silicones. Get ready to hear a lot more about the secret behind Wonder Water, which is down to something called Lamellar technology, a L’Oréal technology first loved by anyone who has tried the miraculous salon-treatment K Water. Lamellar technology targets the damaged parts of your hair and coats it with ultra-fine caring agents which instantly heal and smooth your hair exactly where it needs it. I told you it was magic.
It’s like lipgloss for your hair, smoothing and perfecting all the craggy bits instantly and sealing your hair with a sleek finish like glass. Best of all, it’s €12. Okay, I’m finished shouting. It’s now your duty to try it, and go shout in the face of others who desperately need a visit to their hairdresser.
Photography by L’Oréal.
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