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The return of the ginormo bag

The return of the ginormo bag


by Sarah Finnan
15th Sep 2023

Ginormo bags are a necessity these days – women's clothing rarely has pockets and our hands can only hold so much.

It all started with Tom Wambsgans’ now infamous rant on Succession. 

“She’s brought a ludicrously capacious bag,” he sneers in cousin Greg’s ear, mocking the latter’s date for what he deems to be a totally unacceptable handbag choice. “What’s even in there, huh? Flat shoes for the subway? Her lunch pail? I mean, Greg, it’s monstrous. It’s gargantuan. You could take it camping. You could slide it across the floor after a bank job.” 

Safe to say, Tom’s not a fan of the oversized look. 

However, his disgust was a golden ticket for Burberry who saw interest in the model featured in the show skyrocket as a result. In fact, according to data provided by 3DLook, a virtual fitting room company, searches for that specific bag – which retails at $2,890 – rose by 310% in the US. “Burberry’s tote bag might not meet the standards for Succession’s top 0.1%, but luckily for the luxury fashion house, they don’t speak for the average consumer,” said Whitney Cathcart, co-founder and chief commercial officer of 3DLook. “While Tom was busy firing off insults, the rest of us were Googling where we could get our own.”

Several months on and we’re still lusting after ginormo bags to fit our lives into. I’d love to leave the house with just a tiny handbag – or better yet, no handbag at all – but that’s simply not realistic when you have a laptop, sunglasses, keys, lip balm, a hairbrush, three pairs of shoes, a claw clip and the kitchen sink to bring with you. We all need a ludicrously capacious emotional support bag!

With that in mind, I trawled the internet for some of the very best styles on the market. Shop our edit of oversized/ginormo/ludicrously capacious bags below.

Feature image via @tineandreaa. We may earn a commission if you shop through an affiliate link on our site.

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