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Image / Style / Beauty

Naomi Osaka has just launched her own skin care brand, specifically for people of colour


By Sarah Finnan
09th Sep 2021

Naomi Osaka / Twitter

Naomi Osaka has just launched her own skin care brand, specifically for people of colour

Naomi Osaka has entered the skincare chat.

Ever wonder how Naomi Osaka gets her skin so good? Well, wonder no more as the four-time Grand Slam champion is ready to share her secret and has just launched her own skincare line.

She may be taking a break from tennis, but she certainly isn’t resting on her laurels. Recently announcing the launch of her own skincare line, the talented athlete confirmed that she’s branching out and will be exploring different avenues outside of sport. 

In a nod to her own heritage, the new line is called Kinlò (both “Kin” and “Lò” mean “gold” in Japanese and Haitian Creole respectively) and is geared specifically toward people with melanated skin. Firm believers that “our skin is precious, just like gold”, Osaka admitted to founding the brand so as to address a public health need around skin cancer prevention within POC communities. 

“Tennis can be challenging at times but it has given me this platform which I am so grateful for and allows me to help others in ways I wouldn’t have imagined otherwise,” she wrote in an open letter to followers. 

Sharing the first look at the new line on social media, Osaka tweeted two separate photos – one of her wearing the products, the other a close up of the packaging. “It’s been a surreal experience this past year working on this and having an incredible team teaching me along the way,” she Tweeted. “So happy with how everything turned out and I’m excited to see what you guys think.”

Included in the line is an Active Golden Rays Sunscreen, a Hydrating Eye Cream, Hydrating Golden Mist and a Hydrating Lip Balm. All made with “clean formulations” that aim to “protect and rejuvenate melanated skin tones”. Dr Naana Boakye serves as dermatology director for the brand, ensuring that users are also being educated about the importance of proper skincare and protection for people of colour. 

“Through my personal experience and learnings, I have found that Black, Brown, and other melanated skin-toned communities are often an after-thought in the discussion and research surrounding sun care, including being excluded from clinical studies on skin cancer,” Osaka said of what inspired her to launch such a venture. “Additionally, there is a lack of sun protection products being made with melanated skin in mind. These points have all led me to create Kinlò, a mission-first brand.”

In other celeb/beauty-related news, Friends star Jennifer Aniston also recently launched her own brand too. Famously making ‘The Rachel’ one of the most coveted haircuts of the mid to late 90s, Jen has long been revered for her luscious locks. 

Finally coming out with her own signature line of haircare, LolaVie currently only has one product available: the Glossing Detangler. Made with 99% naturally-derived ingredients, it’s vegan, cruelty-free and doesn’t have parabens, silicones, sulfates, phthalates or gluten in it either. 

While this is by no means Aniston’s first foray into the beauty world, like Osaka, it is her first solo venture, so it will be interesting to see how LolaVie fares against the rest of its celebrity competitors. 

Kinlò and LolaVie can be shopped exclusively through each of the brand’s respective websites.