Here’s how you can make sure your hair care regime maintains the perfect pH balance
16th Dec 2022
If you want to show your locks some TLC, make sure your tresses are less prone to damage, and maintain optimum levels of moisture, these are the shampoo and conditioners you need to be using.
Is your hair care regime in need of a long-overdue update? Settling on a shampoo and conditioner that suits the needs of your hair can be tricky for the most salon-savvy among us, but once you’ve got a routine down, you’ll start to notice a real difference right away.
That’s where OGX Haircare come in.
One of the first high street brands to launch sulphate-free surfactant and pH-balanced formulas, OGX are bringing salon-quality haircare to everyone. Specifically creating their products with all hair types, textures, and goals in mind, their range of innovative formulas pair premium ingredients with scents that transport.
In the business of bringing our hair’s inner strength and shine to the surface, OGX’s pH-balanced formulas help to protect hair from becoming damaged, and keep your locks super shiny. They also deliver more hair movement, and help to provide long-lasting hair and scalp moisturisation, which we’re sure we could all do with now we’re facing quite the cold snap.
So, what’s the optimum pH level for my hair?
Let’s take things back to secondary school science class. The pH scale ranges from zero to 14, with zero being the most acidic, and 14 being highly alkaline. The natural pH for your hair sits at the sweet spot between 4.5 and 5.5, and it’s at this point that your hair and scalp are at their strongest and best protected.
Choosing a shampoo that’s as close to this is key. Altering your hair’s natural pH by using unsuitable formulas can cause dryness and discomfort — if it’s too low, the ability to clean is compromised, and if it’s too high, damage and frizziness will rear their heads.
What are the benefits?
Where to begin? Using hair care products with the correct pH balance help to protect your colour and maximise shininess, keep frizz under control, reduce split ends, deliver better movement, and lock in that all-important moisture! What more could you ask for?
The core OGX Haircare range has the highest salon quality, sulphate-free surfactant formulas that also just so happen to be pH balanced. The core OGX range includes Renewing+ Argan Oil of Morocco, Ever Straightening+ Brazilian Keratin Smooth Collection, Nourishing+ Coconut Milk, Thick & Full+ Biotin and Collagen and Anti Breakage+ Keratin Oil.
Thanks to their sulphate-free surfactant and pH-balanced formulas, the OGX shampoo formulations are extremely gentle on the hair when compared with competitors. Here, celebrity hairdresser Trudy Hayes carries out the rose test to visually demonstrate just that. (This test is a visual demonstration only.) OGX pH-balanced shampoos will also leave hair two times softer and five times stronger after just two washes.*
OGX Haircare Rose Test with Trudy Hayes @ravenhaircare
The OGX Haircare range of shampoos and conditioners is available from Dunnes Stores, Tesco and pharmacies nationwide retailing at €9.89 RRP** each.
*With use of OGX shampoo vs a non-conditioning shampoo. In lab tests, Johnson & Johnson shampoo. Data on File.
**RRPs only, retail pricing at the sole discretion of the retailer.