A complete breakdown of Britney Spears, her conservatorship and the #FreeBritney movement
A complete breakdown of Britney Spears, her conservatorship and the #FreeBritney movement

Lauren Heskin

Always craving more sleep? These 5 signs mean you’re not getting enough
Always craving more sleep? These 5 signs mean you’re not getting enough

Jennifer McShane

‘Confusing’: Scooter Braun speaks out over Taylor Swift ‘feud’
‘Confusing’: Scooter Braun speaks out over Taylor Swift ‘feud’

Jennifer McShane

These are our favourite outdoor furniture brands for every budget
These are our favourite outdoor furniture brands for every budget

Amanda Kavanagh

This home in Kinsale harbour is on the market for €2.25 million
This home in Kinsale harbour is on the market for €2.25 million

Megan Burns

50 years on and we’re still talking about Coco Chanel
50 years on and we’re still talking about Coco Chanel

Rose Mary Roche

Take a look inside – and shop – Cara Delevingne’s LA home
Take a look inside – and shop – Cara Delevingne’s LA home

Holly O'Neill

Details announced for Ireland’s first big outdoor music festival since March 2020
Details announced for Ireland’s first big outdoor music festival since March 2020

Sarah Finnan

Hairstylist Jacqui Fay on going grey in her thirties
Hairstylist Jacqui Fay on going grey in her thirties

IMAGE

Sha’Carri Richardson is the Olympic hopeful you’re about to see a lot more of
Sha’Carri Richardson is the Olympic hopeful you’re about to see a lot more of

Sarah Finnan

Image / Fashion

Victoria Beckham Opens First Flagship


by Jeanne Sutton
26th Sep 2014

Victoria Beckham

blank

Victoria Beckham

Victoria Beckham has opened her first store on London’s Dover St. Every London trip henceforth has a new must-visit.

Victoria Beckham launched her label six years ago and has firmly established herself as one of fashion’s most reliable talents. The initial reaction to the Queen of the WAGs foray into fashion was one of incredulity. Now, after years of New York Fashion Week successes, as well as a recently launched shoe line, critics are amnesiac in their unbridled enthusiasm. VB can do no wrong and if you want a timeless dress with impeccable tailoring book a trip to London now. (Prices for dresses start at around €500 so the piggy bank may need some pre-emptive TLC.)

In the video below she talks about how 36 Dover St called to her. ?This is my home, I’ve always loved Dover St? It’s very unassuming from the outside, which I love.? The store opened yesterday and the three-storey space seems to have gone down a storm with shoppers and fashion insiders. Victoria collaborated with Farshid Moussavi Architecture to create the modern and stunning minimalist layout – the firm never dealt with retail spaces before having designed art galleries, thus lending 36 Dover St an austere edge that other shops are sure to imitate.

Vogue‘s Suzy Menkes toured the flagship before its grand opening?and said, ?The general effect is of streamlined grandeur. The building is modern, minimalist and those stairs alone seem like a sculpture.” In an interview with Menkes, Victoria explained that the store’s easy-to-navigate layout isn’t just for her customers – “It is very important that men can come and watch – like David, who sometimes goes shopping with me.”

Earlier this month in an interview with The Guardian she spoke honestly about her fame and career transformation, ?First time around I felt famous, but now I feel successful.? Now if that doesn’t inpsire a big awwww from Image.ie, we don’t know what will.

Will you be visiting Dover St anytime soon?

Jeanne Sutton @jeannedesutun

Also Read

pyjamas as clothes
FASHION
Get in, we’re going shopping: Laura Whitmore makes a convincing case in favour of the pyjamas-as-clothes debate

Pyjamas as actual clothes? Count us in. As Laura Whitmore says herself, “pyjamas, but make it fashion”. My sister and...

By Sarah Finnan

blank
FASHION, SHOPPING, SUSTAINABLE STYLE
5 vegan, eco-conscious trainer brands to switch to

Make the swap with these eco-conscious trainer brands that never compromise on style. Making small, continuous changes is the real...

By Erin Lindsay

blank
premium HEALTH & WELLNESS, FASHION
I don’t know who needs to read this, but wear the damn shorts

Gillian Roddy posted a photo of herself in her “shorts normally reserved for the privacy of the garden” because she...

By Gillian Roddie

The women who celebrate individual style
premium FASHION, SHOPPING
It’s time to kick back against conformity and gloom, and celebrate individual style

Fabulous style is a celebration of being alive. Let’s dress ourselves happy again.

By Rose Mary Roche

beigefluencers
FASHION
Will Instagram replace street style photography?

By Freya Drohan

comfortable clothing
FASHION
4 comfy yet chic outfit ideas to get you ready for a post-lockdown world

Are you really going to be squeezing into high-waisted jeans and a bodysuit when life returns to normal? Probably not....

By Edaein OConnell

blank
FASHION
Meet the young, cool creative reimagining traditional Irish knitwear

Emerging knitwear designer Pearl Reddington is one of the cool creatives redefining traditional Irish crafts. I come from a family...

By Marie Kelly