#IWD21: Maryam Paruk set up a small business to recognise Ireland’s cultural diversity

Dominique McMullan

Lynn Enright: ‘With spring’s arrival, I’m finally ready to go back to real clothes’

Lynn Enright

Is marketplace feminism stealing the limelight from real female-driven issues?

Amanda Cassidy

Women-led charities and social enterprises to support this IWD and beyond

Amanda Kavanagh

‘The industry is on its knees’: Wedding planners call for more clarity and support from...

Jennifer McShane

#IWD21: Therese Wright’s wellness doll takes children’s worries

Dominique McMullan

IWD: 8 Irish women in the beauty business on what their biggest failure taught them

Holly O'Neill

#IWD21: Sharon Keilthy is on a mission to promote sustainable play

Eoin Higgins

5 essential supports for female entrepreneurs in Ireland

Erin Lindsay

Image / Fashion

Summer Gets Snazzy at Penneys

15th Apr 2015

Last week we had the pleasure of popping along to Penneys, along with Dublin’s most stylish folk, to celebrate the launch of their new summer collection. Top blogger talent Leanne Woodfull from Thunder and Threads, Louise O?Reilly from Style Me Curvy and Nuala Gorham from Penny and Polaroids perused the rails of tropical summer styles while bopping along to the sounds of top music maker DJ Gill. All in attendance enjoyed Penneys Passion Fruit Punch made by up and coming cocktail making duo Ryan and Horan.

Fashion forces Grace Moore, Courtney Smith and Colm Corrigan made ample use of the vintage campervan photobooth, capturing the laid back feel reflected in the summer collection. Guests enjoyed popping candy ice creams, buttermilk chicken sliders and homemade lemonades courtesy of Gather and Gather catering, surrounded by pineapple flower arrangements, palm trees and sand displays, beautifully curated by Chalk Creative Agency.

Summer at Primark is two different sides to one very stylish coin. Taking inspiration from a glamorous bohemian traveller, the?Desert Dreamer story makes a distinctive nod to 70’s sophistication. Rich in pattern and texture, the collection mixes sheers, lace, fluid fabrications and crinkled crepes to give a feminine and romantic feel.

Flipping summer on its head, the?Ibiza Surf story is all about hitting the beach. Bold colour in graphic and tie dye prints on bikinis and cover ups, ombre effects on swimsuits and cheeky slogans and classic characters on tees give the look a fun frivolous feel. Footwear with over the top platforms in tropical prints show that flip flops aren’t the only shoe that’s shaking on the sand this summer, while cute and colourful friendship bracelets and mix and match rings add the final touch of seaside nostalgia.

Product is available in stores from April.

Check out the snaps above!

Also Read

We need to talk about the US Presidential Inauguration fashion

Yes, we do. Let’s park the discourse that discussing the...

By Holly O'Neill

Simone Rocha x H&M
Go behind-the-scenes of the Simone Rocha x H&M collection

See can you spot what’s coming from the Simone Rocha...

By Holly O'Neill

All I want for Valentine’s is a cute pair of pyjamas (any of these 12 will do)

Nice pyjamas are the new going out top.

By Lauren Heskin

The weekend shopping fix: dopamine dressing and beauty that gives back

IMAGE.ie’s picks of the best buys of the week.

By Holly O'Neill

Sizing confirmed for Simone Rocha’s H&M collection

Following the announcement of the Irish designer’s collaboration with the...

By Jennifer McShane

Fashion Week
What does the future of Fashion Week look like?

New York Fashion has just ended. Did you even know it was happening this year? NYC-based fashion editor Freya Drohan reports on the state of runway in 2021.

By Freya Drohan

The North Face
How The North Face went from the source of teenage envy to the summit of fashion

The North Face jackets have sold out everywhere, but when...

By Edaein OConnell

knitted dress
The cozy throw-on knitted dress is all you need for WFH in style

Meet the knitted dress, the only fashion trend your wardrobe...

By Holly O'Neill