Culture Night is tomorrow, here are some of the events you can still attend
Culture Night is tomorrow, here are some of the events you can still attend

Megan Burns

10 brilliant films and TV shows we can’t WAIT for this Autumn
10 brilliant films and TV shows we can’t WAIT for this Autumn

Jennifer McShane

Alanis Morissette is distancing from new documentary that claims she was raped at 15
Alanis Morissette is distancing from new documentary that claims she was raped at 15

Holly O'Neill

Dulux have revealed their colour of the year for 2022, here’s how to use it in your home
Dulux have revealed their colour of the year for 2022, here’s how to use it...

Megan Burns

With unbroken sea views and an outdoor Jacuzzi, this architectural home in Kinsale is on the market for €2.35 million
With unbroken sea views and an outdoor Jacuzzi, this architectural home in Kinsale is on...

Lauren Heskin

Liane Moriarty has a new mystery book for your book club
Liane Moriarty has a new mystery book for your book club

Holly O'Neill

Prince Harry and Meghan Markle make Time 100 Most Influential People list
Prince Harry and Meghan Markle make Time 100 Most Influential People list

Holly O'Neill

Meet five Irish embroiderers doing amazing things with needle and thread
Meet five Irish embroiderers doing amazing things with needle and thread

Megan Burns

Saying you are a ‘stay-at-home-mum’ is the ultimate conversation stopper
Saying you are a ‘stay-at-home-mum’ is the ultimate conversation stopper

Amanda Cassidy

The Hygiene Bank’s Sorcha Killian on hygiene poverty and how it’s impacting Irish families every day
The Hygiene Bank’s Sorcha Killian on hygiene poverty and how it’s impacting Irish families every...

Shayna Sappington

Image / Fashion

The new collection from Tiffany & Co is fine jewellery with a twist


by Sophie Teyssier
06th Jul 2018
blank

What it means to wear and own fine jewellery is changing. Cool isn’t exactly a word you would associate with the iconic and timeless brand Tiffany & Co, but this is exactly what the crowd were whispering at a recent launch in London.

The fine jewellery company is paving the way towards a fresher more approachable mindset. Wearability is as important as luxury with Tiffany’s new Paper Flowers collection. In the words of chief artistic officer Reed Krakoff,  “Paper Flowers is about stripping away all of the rules associated with fine jewellery.”

Krakoff’s first jewellery collection for Tiffany & Co includes both high and fine jewellery, inspired by the idea of abstract flower petals cut from paper. The juxtaposition of organic shapes with a modern, bold aesthetic is at the heart of this exquisite collection. It offers a perfect balance between refined femininity and industrial modernity.

Everything from pendants, earrings, bracelets and rings were showcased at the launch. The glittering accessories were lightweight but impressively detailed and ornate. “Luxury shouldn’t always mean formality, so we used precious stones and the finest materials, but in a way that you can live with every day,” Krakoff explains. Paper Flowers highlights everything that Tiffany & Co is known for; a rich design heritage and unparalleled craftsmanship are very much apparent in the jewellery.

Although the collection is part of a new wave of modernity for the Tiffany brand, part of the magic is its nostalgic homage to the brand’s origins. Hollywood starlet Elle Fanning, who became a Tiffany brand ambassador in 2016, represents the new-age Holly Golightly played by Audrey Hepburn in the famous movie Breakfast at Tiffany’s. Something that is familiar feels new all over again. 

During the launch, which took place at Lindley Hall, a Royal Horticultural venue in London, guests were treated to the Paper Flowers campaign video, infectiously titled “Believe In Dreams.” The film features a vamped up version of Moon River, performed by talented Fanning with lyrics by rapper A$AP Ferg. Fanning mimics the classic opening scene of Breakfast at Tiffany’s, only to break out into dance moments later.

The Paper Flowers collection exudes this feeling. In this modern age, we are seeing a revival of the classic. Tiffany understands the value of its history; it’s celebrating the ‘loves’ that are so closely linked to the brand. One can imagine little paper petals floating in the wind outside the famous New York store and being pinned together for Holly Golightly herself. 

 

https://www.youtube.com/watch?v=JTjxuqn67d4

 

Also Read

Coops the Label
FASHION
Coops the Label: The beautiful new intimates line to rival that of Kim K

Joanna Cooper has just launched her own intimates line, with Coops the Label officially available to shop online as of...

By Sarah Finnan

Alexa Chung Mulberry
FASHION
Alexa Chung has designed a new 1970s-era handbag collection for Mulberry

Now that our social lives are back on track – and we have a reason to leave the house again...

By Sarah Finnan

blank
FASHION
Happy birthday Iris Apfel! A throwback to when Iris met IMAGE

Today marks the 100 birthday of New York fashion legend Iris Apfel. The nonagenarian has had a long, varied and...

By Erin Lindsay

Proenza Schouler x Birkenstock
FASHION, SHOPPING
Proenza Schouler x Birkenstock are back with a second collaboration

Proenza Schouler and Birkenstock are back for an encore.Fashion’s three current obsessions are thus; old recycled as new (flares, low...

By Holly O'Neill

jewellery
FASHION, SHOPPING
10 IMAGE staffers on the everyday jewellery they never take off

A dependable piece of jewellery is just as essential a backbone in your wardrobe as great jeans or a classic white shirt. Team IMAGE all have an everyday quintessential piece they don't leave the house without.

By Holly O'Neill

blank
FASHION, SHOPPING
All things seaside, from shells to starfish, are making a splash

Fashion's new wave? All things seaside are making a splash.

By Holly O'Neill

blank
premium FASHION
Instagram shopping hauls need a sustainability makeover

There’s an Instagram and TikTok trend that sees users unbox large hauls from high street retailers, showing off the glamorous...

By Emily Kielthy