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LFW Day 1: The New Label To Love Is Serena Bute


by Marie Kelly
16th Feb 2018
LFW Day 1: The New Label To Love Is Serena Bute

Walking into the London Fashion Week show space as a LFW first-timer is an eye-popping experience. I felt a little like Charlie walking into the Chocolate Factory. At every turn, there are sartorial temptations, from dazzling fine jewellery to avant garde outerwear. Designers from all over the world (this morning I met Australian, Korean and Middle Eastern to name but a few) gather to showcase their wares, most of which I had never seen before.

But the label that caught my attention over and above any other was Serena Bute, an athleisure-inspired brand set up in 2015 by the brand’s namesake. It offers a sophisticated edit of exquisitely make, 100 per cent silk separates that would make the most luxurious yet functional building blocks of any woman’s wardrobe.

The wide-leg trousers at Serena Bute come in either 100 per cent silk or velvet and have a signature stripe detailing.

From super-wide leg trousers that look languid without appearing sloppy to impeccably tailored shirts which offer that wonderful, and super-stylish, contrast between the masculinity of the cut and the femininity of the silk fabric. These are the most tactile of pieces, made to make a woman feel good.

The sportswear-inspired stripe is Serena Bute’s signature, appearing sometimes vertically down the side of the pants and other times horizontally above the hem. These are the ultimate wear-anywhere trousers, providing an elegant starting point for dressed-up downtime and ideal worn to dinner with a fitted cashmere knit. How chic.

Available at matches fashion.com and from serenabutelondon.com, this label is worth putting on your radar.

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