‘I’m a luxury few can afford’: This New York label has recreated Princess Diana’s most iconic looks

By Erin Lindsay
20th Nov 2020

‘I’m a luxury few can afford’: This New York label has recreated Princess Diana’s most iconic looks

Rowing Blazers has all the elements of Diana’s timeless style

Watching (and rewatching) season four of The Crown this week has given us a newfound appreciation for Princess Diana’s timeless style. From bright patterned knits to perfectly oversized tailoring, you can spot Diana’s influence on many of 2020’s top trends – but if you’ve wanted to go one step further, a New York label has answered your prayers.

Self-proclaimed ‘preppy-chic’ label Rowing Blazers is the brainchild of former U.S national rowing team member Jack Carlson, who penned a coffee table book about the extravagant blazers of the world’s rowing teams during his time at Oxford. Interest in this particular style of irreverent tailoring piqued, and a new design house was born, with fans of its streetwear including Timothée Chalamet, Ezra Koenig and Macklemore.

For its Fall/Winter collection this year, Rowing Blazers tapped into the inevitable worldwide obsession with the new season of The Crown, and spearheaded a collaboration that would delight new and old fans of the Princess alike. Inspired by Diana’s iconic knitwear, including the famous pink crewneck adorned with the slogan “I’m a luxury few can afford”, the label has collaborated with the original designers of Diana’s pieces to recreate them for a 2020 audience.

Collaborating with Gyles & George and Warm & Wonderful, two high-end British knitwear design teams who enjoyed huge success in the 1980s, Rowing Blazers have recreated two of Diana’s most sought-after knits, as well as a line of t-shirts, tweed trousers, rugby tops, and, of course, blazers to complete the look. The knits are available for pre-order, while the other pieces can be purchased directly online.

Below, we’ve recreated some of Diana’s best looks with Rowing Blazer’s reimagined pieces – best get to updating your Christmas lists.

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