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Image / Style / Fashion

‘I’m a luxury few can afford’: This New York label has recreated Princess Diana’s most iconic looks


by Erin Lindsay
20th Nov 2020
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Rowing Blazers has all the elements of Diana’s timeless style


Watching (and rewatching) season four of The Crown this week has given us a newfound appreciation for Princess Diana’s timeless style. From bright patterned knits to perfectly oversized tailoring, you can spot Diana’s influence on many of 2020’s top trends – but if you’ve wanted to go one step further, a New York label has answered your prayers.

Self-proclaimed ‘preppy-chic’ label Rowing Blazers is the brainchild of former U.S national rowing team member Jack Carlson, who penned a coffee table book about the extravagant blazers of the world’s rowing teams during his time at Oxford. Interest in this particular style of irreverent tailoring piqued, and a new design house was born, with fans of its streetwear including Timothée Chalamet, Ezra Koenig and Macklemore.

For its Fall/Winter collection this year, Rowing Blazers tapped into the inevitable worldwide obsession with the new season of The Crown, and spearheaded a collaboration that would delight new and old fans of the Princess alike. Inspired by Diana’s iconic knitwear, including the famous pink crewneck adorned with the slogan “I’m a luxury few can afford”, the label has collaborated with the original designers of Diana’s pieces to recreate them for a 2020 audience.

Collaborating with Gyles & George and Warm & Wonderful, two high-end British knitwear design teams who enjoyed huge success in the 1980s, Rowing Blazers have recreated two of Diana’s most sought-after knits, as well as a line of t-shirts, tweed trousers, rugby tops, and, of course, blazers to complete the look. The knits are available for pre-order, while the other pieces can be purchased directly online.

Below, we’ve recreated some of Diana’s best looks with Rowing Blazer’s reimagined pieces – best get to updating your Christmas lists.

Embed from Getty Images

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Warm & Wonderful X Rowing Blazers Women’s Sheep Sweater, €309.84

 

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Gyles & George X Rowing Blazers Women’s “I’m a Luxury” Sweater, €309.84

 

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Navy “All is Vanity” Unicorn cap, €99.78

 

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Women’s Navy Diana Blazer, €729.97

 

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Rowing Blazers Balloon Crewneck, €204.81

 

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Black “All is Vanity” Unicorn Hoodie, €204.81

 

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Rowing Blazers Women’s Bike Shorts, €89.28

 

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Saucony Unisex Shadow 6000, €105.03

 

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Women’s Patchwork Tweed Diana Blazer, €940.03

 

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Women’s Tailored Cream Twill Trousers, €204.81


 

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