Burgundy beauty is all you need this party season

Black cherry! Burgundy! Barolo! Merlot! Oxblood! It’s the shade of the season – according to Google, interest in maroon is at its highest in five years, over on Lyst, searches for burgundy are up 666 per cent and the Pantone Color Institute has named their “Windsor Wine” (number 19-1528) as the key colour of London Fashion Week SS25.

It’s the signature hue Sabato De Sarno introduced when he took the reins at Gucci, inspired by the elevator interior of the Savoy Hotel where Guccio Gucci worked as a porter, replicated around the runways from Hermès, Khaite, Bottega Veneta and Saint Laurent to Miu Miu. Giving everything a sophisticated character and distinct evening mood, for vampy, full bodied shades, be it on lips, cheeks, eyes or nails, strip everything else back and keep skin fresh – it’s your one stop shop for a party season quick fix as deep, vinaceous rouges don’t need any accoutrements.

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