10 ways to help manage your allergies during pollen season
10 ways to help manage your allergies during pollen season

Jennifer McShane

Netflix releases first full trailer for three-part Sophie Toscan du Plantier docuseries
Netflix releases first full trailer for three-part Sophie Toscan du Plantier docuseries

Sarah Finnan

The new beauty products to know this week
The new beauty products to know this week

Holly O'Neill

Inquest ruling changed to open verdict in Nóra Quoirin’s death
Inquest ruling changed to open verdict in Nóra Quoirin’s death

Jennifer McShane

This Portobello house from RTÉ’s Home of the Year is on sale for €1.5 million
This Portobello house from RTÉ’s Home of the Year is on sale for €1.5 million

Megan Burns

Rosemary MacCabe: The weird pregnancy symptoms that people don’t tell you about because they’re too busy telling you which types of fish to avoid
Rosemary MacCabe: The weird pregnancy symptoms that people don’t tell you about because they’re too...

Rosemary MacCabe

WIN the ultimate Bare by Vogue tanning kit
WIN the ultimate Bare by Vogue tanning kit

IMAGE

6 tips for renovating a period home, from a homeowner who has done it
6 tips for renovating a period home, from a homeowner who has done it

IMAGE Interiors & Living

‘Toy Show’ treasure Adam King to star in his own animated series set in space
‘Toy Show’ treasure Adam King to star in his own animated series set in space

Sarah Finnan

The psychology of nostalgia and why we can’t get enough of it at the moment
The psychology of nostalgia and why we can’t get enough of it at the moment

Amanda Cassidy

Image / Beauty

Would You Burn Split Ends?


by Jeanne Sutton
15th Jul 2014
blank

The latest beauty treatment from Brazil sounds scary, delivers awesome tresses?

 

There’s more to Brazil than supermodel Gisele Bundchen and a disappointing football team – the South American nation is one of the most adventurous places when it comes to salon treatments, and the recent World Cup has seen this part of the world rushing to learn the beauty secrets of the country unofficially known as Victoria’s Secret Finishing School.

While most articles of the early 21st century were obsessed with the Brazilian wax and their keratin straightening procedure, the ladies of the Copacabana seem to be pioneering yet another treatment that will take salons by storms.

Velaterapia, or candle cutting, is the slighty scary sounding hair treatment where sections of your hair are separated, twisted and then run through an open candle flame. The heat burns away split ends and makes the hair more open to nutrients and receptive to conditioner treatments – this ?cauterises? the hair. Velaterapia is hailed for it’s anti-frizz effects and is excellent for dry and damaged hair wrecked by years of styling and is already a New York favourite thanks to the endorsements of models such as Barbara Fialho and Alessandra Ambrosia, frequent customers of Maria Bonita salon.

The great thing about velaterapia is that next time the hairdresser tells you that those untidy ends need to go you can just hand her a candle and wait for some international lingerie supermodel hair.

Would you trust an open flame to treat split ends?

Jeanne Sutton @jeannedesutun