Here are the interiors trends we’ll all be searching this summer (and how to shop them)
Here are the interiors trends we’ll all be searching this summer (and how to shop...

Megan Burns

‘Virtually everyone experiences imposter syndrome, from interns to C-suite executives’
‘Virtually everyone experiences imposter syndrome, from interns to C-suite executives’

Megan Burns

The best events happening around Ireland this weekend
The best events happening around Ireland this weekend

Sarah Gill

In Her Shoes: Silvana Landa McAdam of LANDA
In Her Shoes: Silvana Landa McAdam of LANDA

IMAGE

Conductor Orla Flanagan: ‘This concert explores human existence in different spheres’
Conductor Orla Flanagan: ‘This concert explores human existence in different spheres’

Sarah Gill

This 1970s Galway semi-d has been refreshed and revived
This 1970s Galway semi-d has been refreshed and revived

Nathalie Marquez Courtney

Material Intelligence: Meet the emerging designers from Ireland’s leading fashion colleges
Material Intelligence: Meet the emerging designers from Ireland’s leading fashion colleges

Ruth O'Connor

Faye O’Rourke of Soda Blonde: ‘I think being open about your failings creates more interesting art’
Faye O’Rourke of Soda Blonde: ‘I think being open about your failings creates more interesting...

Sarah Gill

A red carpet first-timer brings us behind the scenes at Cannes Film Festival
A red carpet first-timer brings us behind the scenes at Cannes Film Festival

Kara O'Sullivan

Garden designer Peter Dowdall on the best places to find unique pieces for your garden
Garden designer Peter Dowdall on the best places to find unique pieces for your garden

Megan Burns

Image / Beauty

Would You Burn Split Ends?


By Jeanne Sutton
15th Jul 2014
Would You Burn Split Ends?

The latest beauty treatment from Brazil sounds scary, delivers awesome tresses?

 

There’s more to Brazil than supermodel Gisele Bundchen and a disappointing football team – the South American nation is one of the most adventurous places when it comes to salon treatments, and the recent World Cup has seen this part of the world rushing to learn the beauty secrets of the country unofficially known as Victoria’s Secret Finishing School.

While most articles of the early 21st century were obsessed with the Brazilian wax and their keratin straightening procedure, the ladies of the Copacabana seem to be pioneering yet another treatment that will take salons by storms.

Velaterapia, or candle cutting, is the slighty scary sounding hair treatment where sections of your hair are separated, twisted and then run through an open candle flame. The heat burns away split ends and makes the hair more open to nutrients and receptive to conditioner treatments – this ?cauterises? the hair. Velaterapia is hailed for it’s anti-frizz effects and is excellent for dry and damaged hair wrecked by years of styling and is already a New York favourite thanks to the endorsements of models such as Barbara Fialho and Alessandra Ambrosia, frequent customers of Maria Bonita salon.

The great thing about velaterapia is that next time the hairdresser tells you that those untidy ends need to go you can just hand her a candle and wait for some international lingerie supermodel hair.

Would you trust an open flame to treat split ends?

Jeanne Sutton @jeannedesutun