Join us for IMAGE Active’s Trail Run Club in beautiful Co. Wicklow
Join us for IMAGE Active’s Trail Run Club in beautiful Co. Wicklow

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What to bake this weekend: Passionfruit cheesecake
What to bake this weekend: Passionfruit cheesecake

Megan Burns

My Life in Culture: Interior designer and artist Lana Dullaghan
My Life in Culture: Interior designer and artist Lana Dullaghan

Sarah Finnan

Unable to ‘switch off’ during the summer holidays? This will help
Unable to ‘switch off’ during the summer holidays? This will help

Jennifer McShane

Why it’s time to stop being ashamed of liking ‘girly’ things
Why it’s time to stop being ashamed of liking ‘girly’ things

Edaein OConnell

The 10 key biohackers you should have on your radar
The 10 key biohackers you should have on your radar

Melanie Morris

This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25 million
This six-bedroom home with a ‘a Christmas tree forest’ is on the market for €1.25...

Sarah Finnan

This light-filled home along the Wild Atlantic Way is on the market for €850,000
This light-filled home along the Wild Atlantic Way is on the market for €850,000

Sarah Finnan

Sequel expectations from a Devil Wears Prada purist
Sequel expectations from a Devil Wears Prada purist

Sarah Gill

My Career: Artist Clare Henderson
My Career: Artist Clare Henderson

Sarah Finnan

Image / Beauty

Would You Burn Split Ends?


By Jeanne Sutton
15th Jul 2014
Would You Burn Split Ends?

The latest beauty treatment from Brazil sounds scary, delivers awesome tresses?

 

There’s more to Brazil than supermodel Gisele Bundchen and a disappointing football team – the South American nation is one of the most adventurous places when it comes to salon treatments, and the recent World Cup has seen this part of the world rushing to learn the beauty secrets of the country unofficially known as Victoria’s Secret Finishing School.

While most articles of the early 21st century were obsessed with the Brazilian wax and their keratin straightening procedure, the ladies of the Copacabana seem to be pioneering yet another treatment that will take salons by storms.

Velaterapia, or candle cutting, is the slighty scary sounding hair treatment where sections of your hair are separated, twisted and then run through an open candle flame. The heat burns away split ends and makes the hair more open to nutrients and receptive to conditioner treatments – this ?cauterises? the hair. Velaterapia is hailed for it’s anti-frizz effects and is excellent for dry and damaged hair wrecked by years of styling and is already a New York favourite thanks to the endorsements of models such as Barbara Fialho and Alessandra Ambrosia, frequent customers of Maria Bonita salon.

The great thing about velaterapia is that next time the hairdresser tells you that those untidy ends need to go you can just hand her a candle and wait for some international lingerie supermodel hair.

Would you trust an open flame to treat split ends?

Jeanne Sutton @jeannedesutun