This traditional Irish cottage tucked away in Cashel, Co. Galway is on the market for €250,000
This traditional Irish cottage tucked away in Cashel, Co. Galway is on the market for...

Sarah Gill

First date deal-breakers: The seven absolute worst things to do on a first date
First date deal-breakers: The seven absolute worst things to do on a first date

Geraldine Carton

Your reaction to the childcare crisis: ‘To avoid childcare costs, I work at night. I can’t afford to work full time’
Your reaction to the childcare crisis: ‘To avoid childcare costs, I work at night. I...

Dominique McMullan

How to pack just hand luggage for a two week holiday
How to pack just hand luggage for a two week holiday

Louise Slyth

Irish women in film: Annie Atkins, graphic designer for film
Irish women in film: Annie Atkins, graphic designer for film

Meg Walker

Lunchtime Fashion Fix: Inject some fun into your wardrobe with a splash of green
Lunchtime Fashion Fix: Inject some fun into your wardrobe with a splash of green

Sarah Finnan

Saturn, a meteor shower, and the last supermoon of 2022 will share the celestial stage this weekend
Saturn, a meteor shower, and the last supermoon of 2022 will share the celestial stage...

Sarah Gill

Supper Club: Mussels and bucatini pasta
Supper Club: Mussels and bucatini pasta

Meg Walker

This traditional thatched cottage in in Co Mayo is on sale for €179,000
This traditional thatched cottage in in Co Mayo is on sale for €179,000

Megan Burns

11 summer-proof foundations to see you through a heat wave
11 summer-proof foundations to see you through a heat wave

Holly O'Neill

Image / Beauty

Watch: Kendall Jenner’s Cheeky Selfie Ad For Estee Lauder


By IMAGE
29th Jul 2015
Watch: Kendall Jenner’s Cheeky Selfie Ad For Estee Lauder

Kendall Jenner

While some may want to dissociate themselves from any of Kim Kardashian’s endorsements (recently, she’s been lending her name to an anti-morning sickness medication for pregnant women), her younger sister’s brand influence goes from strength to strength. Kendall Jenner’s 23 million Instagram followers are ready and waiting for the next product that the reality TV star turned high fashion model decides to promote. No wonder, then, that Estee Lauder are pretty pleased with themselves for bagging the elder of the two Jenner sisters as the current face of their beauty empire. In their latest collaboration with Kendall, we see the brunette star play to her youthfulness as she winds up a high fashion photographer by snapping silly selfies. Nodding to the power of the selfie in 2015, Estee Lauder have totally rejuvenated their brand, no longer taking themselves too seriously and what’s more, opening themselves up to a much younger market with lots of disposable pocket money.

Here, Kendall is modelling the new Pure Colour Envy Liquid Lip Potion and, as with everything else she turns her hand to, we expect this one to break some records.

Check out the ad below.