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Image / Beauty

Urban Decay’s Naked Palette is back and better than ever


by Holly O'Neill
04th Sep 2019
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The palette that started it all is back and better than ever.


Last year, the beauty cognoscenti mourned the loss of the world’s most popular palette, the Urban Decay Naked Palette.

The tsunami of palette launches over the last few years is linked directly to the popularity of Urban Decay’s Naked Palette, the legend that started it all. In 2015, an Urban Decay Naked Palette was sold somewhere in the world every six seconds.

The popularity of Naked led Urban Decay to create a full Naked range, with many more iterations of the original palette plus concealers, powder, eyeliners, lip glosses and foundations. With 30 million palettes sold and $1 billion dollars made, it’s safe to say that the Naked Palette was the most popular eyeshadow palette of all time.

Naked spawned a million copycat palettes but the popularity of their buttery mattes and shimmers could never be truly replicated. So it was no surprise when Urban Decay held an exceptionally extra celebrity-packed funeral to lay to rest the most recognisable palette in existence.

There is good news though! Naked has had a facelift and is back and better than ever from September 13 in a new iteration, the glossy Naked Honey.

Urban Decay Naked Honey, €49

The newest addition to the Naked family has all the honeyed gold and creamy browns we all know and love. There are 12 all-new shades of gilded, glimmering golds and of course, it wouldn’t be a Naked palette if there wasn’t a selection of essential nudes; there are matte ambers, rich chocolate browns and creamy neutrals. As with all Urban Decay products, the staying power is unrivalled and the pigment superlative. Plus, the Naked palettes are one of the few to hold an eyeshadow brush you don’t instantly chuck in the bim, with a smudging brush on one end for lower lash line application and a tapered brush on the other for perfecting your crease and blending.

Run, don’t walk, to your nearest Urban Decay where from this Wednesday 4th of September, you can join a waiting list in all Urban Decay stores. See you on the waitlist.

The Urban Decay Naked Honey Eyeshadow Palette, €49, will launch exclusively in Urban Decay Grafton Street on Friday, September 13th and is available in Urban Decay doors nationwide from September 26. 

Photography by Urban Decay.


Read more: How are perfumes sales performing in the digital age when you can’t smell the Internet?

Read more: The ten best make-up palettes of 2019 so far

Read more: What fragrance does a perfumer wear on their wedding day?

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