Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea
Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea

Erin Lindsay

Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor
Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor

Sarah Finnan

The dos and don’ts of supporting someone who might be suicidal
The dos and don’ts of supporting someone who might be suicidal

Erin Lindsay

‘You’re suddenly painfully aware of the fragility of all that is being asked of you as a mother’
‘You’re suddenly painfully aware of the fragility of all that is being asked of you...

Amanda Cassidy

What you need to know about Olivia Rodrigo and that plagiarism backlash
What you need to know about Olivia Rodrigo and that plagiarism backlash

Jennifer McShane

One of our readers’ favourite Irish homes from ‘IMAGE interiors’ is now on the market
One of our readers’ favourite Irish homes from ‘IMAGE interiors’ is now on the market

Lauren Heskin

Naomi Osaka has just launched her own skin care brand, specifically for people of colour
Naomi Osaka has just launched her own skin care brand, specifically for people of colour

Sarah Finnan

We love the warm tones and sculptural details of this Sandymount extension
We love the warm tones and sculptural details of this Sandymount extension

Megan Burns

Women’s education bursary set up in memory of the late Marian Finucane
Women’s education bursary set up in memory of the late Marian Finucane

Sarah Finnan

What to do when your career goes to plan but you’re still not happy
What to do when your career goes to plan but you’re still not happy

Colette Sexton

Image / Beauty

The six best mascaras according to the beauty professionals


by Grace McGettigan
24th Mar 2018
blank

Mascara Land is a minefield. Not only are there dozens of brands, there are also dozens of wands, formulas, and colours within each brand. Each one promises to be the best – but who can we trust? Here at IMAGE, we trust the beauty professionals. As such, we asked six of Ireland’s top eyelash artists (and nominees in this year’s IMAGE Business of Beauty Awards) to name their hero products. Here’s what they chose and why:

Harriet Mackey at The Blink Bar says, “When not using eyelash extensions, my hero mascara has always been L’Oreal Paris Telescopic, €16.99. It gives you the long, lifted look of lash extensions while in-between sets.”

Jennifer Mahon at The Brow Artist says, “The Max Factor 2000 Calorie Curl, €10.99, is my holy grail of mascaras. I’ve been using it for years – it’s my good old-reliable! It never smudges or flakes, gives great length and beautifully curves the lashes to increase volume. The curved brush makes it easy to apply to even the smallest corner lashes, giving you everything from a subtle look to a really dramatic finish.”

Olivia Fitzsimons at Olivia Fitzsimons Beauty says,When I don’t have extensions, my favourite mascara would have to be the new Benefit BADgal BANG, €27. Even with extensions, if you’re looking for a mascara for the bottom lashes the wand on this one is so thin it won’t hit off those precious lashes on the top! Then my go-to eye cleanser would have to be Dermalogica’s soothing eye make-up remover because it’s oil-free, making it safe to use with lash extensions.”

Rachel Bryan at Claudine King Brows & Beauty says, “I would almost always recommend lash extensions over mascara for a longer lasting, more natural (or more dramatic) effect, as they can be tailored to each clients individual desired look. If you must use mascara, Soap and Glory’s Thick and Fast formula is fab for both length and volume. Revitalash is another hero product many women will have heard of already, and for good reason. It will encourage lash growth and boost lash health. I love the Mavala Double Lash Serum for the same reason. It contains silks and proteins to strengthen lashes and is a more budget-friendly option.”

Susan Fox at Eden Beauty Group says, “I have used the same mascara forever and it is a cult one… Maybelline Great Lash Mascara in Blackest Black, €7.49. I love it and have worn it for over 20 years. It never clumps, covers evenly and adds great volume. And at less than €10, what more could a girl want?”

Zanda Wait at Burgundy Beauty says, “Benefit They’re Real Mascara, €27,” is her number one choice.

Olivia Fitzsimons, Zanda Wait, Christoph McCormack, Harriet Mackey, Jennifer Mahon, Rachel Bryan and Susan Fox are nominated for Best Eyelash Artist in the IMAGE Business of Beauty Awards. Click here to vote for your favourite and hit the link below for tickets (but be quick – they’re selling fast).

Also Read

beauty
BEAUTY
5 cult beauty staples you need for a post-lockdown upgrade

Ready to streamline your post-lockdown beauty routine in a minimal selection of hard-working beauty heavy-hitters? A lipstick-balm hybrid, powerful skincare...

By IMAGE

hair
BEAUTY
“I didn’t really understand what my hair meant to me until it was gone”

Hair is so much more than what we see in the mirror. It’s linked intrinsically to who we are, to...

By Holly O'Neill

Ouai x Byredo
BEAUTY
Ouai x Byredo is back with more scented haircare

Ouai x Byredo has returned for a second collaboration with more luxurious scented haircare.Ouai and Byredo was a beauty collaboration...

By Holly O'Neill

blank
BUSINESS, BEAUTY
With soon-to-be-three salons, a beauty brand and a little one at home, Kate Verling of Mink Hand and Foot Spa on mastering multitasking

“Working between several apps at one time is a gamechanger; it’s convenient, fast and intuitive,” says Kate Verling about running...

By Lauren Heskin

pink
BEAUTY
Pandemic pink beauty to rouse your face from a colourless year

Forget millennial pink. Pandemic pink is rousing us from the apathy and ennui of a colourless year. For a long...

By Holly O'Neill

blank
premium BEAUTY
Will filter free images be a legacy of the pandemic?

A renewed appetite for genuine imagery during Covid-19 (grey hair, stretch marks and curves) is to be welcomed but is...

By Rose Mary Roche

grey hair
BEAUTY
Andie MacDowell: Why is my grey hair an issue and George Clooney’s isn’t?

Andie MacDowell debuted a new natural look at the premiere of ‘Annette’ earlier this month, but she thinks it’s time...

By Sarah Finnan