My life-changing story: ‘Having my oesophagus removed was unspeakably traumatic but it saved my life’
My life-changing story: ‘Having my oesophagus removed was unspeakably traumatic but it saved my life’

Amanda Cassidy

Chrissy Teigen’s past trolling tweets highlight the slut-shaming culture we tolerated
Chrissy Teigen’s past trolling tweets highlight the slut-shaming culture we tolerated

Amanda Cassidy

Elizabeth Day: ‘Life is full of failure. But it’s never too late to change your life’
Elizabeth Day: ‘Life is full of failure. But it’s never too late to change your...

Jennifer McShane

We’ve found the perfect SPF: It’s quick-drying, lightweight and moisturising
We’ve found the perfect SPF: It’s quick-drying, lightweight and moisturising

Shayna Sappington

Sunday brunch: Easy vegan apricot & pistachio pastries
Sunday brunch: Easy vegan apricot & pistachio pastries

Meg Walker

Marianne Smyth, aka @smythsisters, on her capsule wardrobe essentials
Marianne Smyth, aka @smythsisters, on her capsule wardrobe essentials

Holly O'Neill

5 brilliant documentaries made for watching on a lazy Sunday
5 brilliant documentaries made for watching on a lazy Sunday

Jennifer McShane

Image / Beauty

MAC Find Next Face on Social Media with MAcnificent Me


by IMAGE
18th Nov 2014
blank

In a genius move from the folk at MAC, the leading cosmetics brand have decided to look to the weird and wonderful world of social media for its next big campaign, rather than to the small pool of notable celebrities.

Think about it, you could be the next Miley Cyrus. *shudder*

MAC will take to the various social media platforms in search of six individual faces to front their ‘MACnificent Me’ campaign. In a bid to be considered, applicants will have to submit their ‘mantra’ in 140 characters or less to the MAC website. From there, all they’ve got to do is spam the bejesus out of their pals on Twitter, Instagram, Pinterest etc, repeating their mantra ’til they’ve piqued the interest of the powers that be at MAC. No doubt, lots of duck-face pouting selfies will ensue. However MAC warn that your popularity on social media won’t necessarily win you a place among the final six but??”it will definitely help you grab our attention – which is never a bad thing when it comes time to make our final decisions.”

The six winners will be photographed by a “prestigious fashion photographer” ahead of their autumn 2015 campaign.

Entries close on December 12th. Have you got your mantra ready?

@CarolineForan

Also Read

Gender fluidity, is not merely a passing trend or a lifestyle choice, but an evolving phenomenon.
premium FASHION, BEAUTY
The future is fluid: Are we heading for a gender-neutral society?

Will the future see us unifying elements of our humanity rather than the distinctions of gender?

By Rose Mary Roche

Dermaplaning makes use of a small, sharp blade atop a long piece of plastic which is then used to gently shave downy vellus hair from different areas of the face
premium BEAUTY
And now Dermaplaning. When will it be okay for women to have hair?

Self-improvement is a seemingly never end task for the aspiring beautiful woman - but where is the breaking point?

By Kate Demolder

blank
CULTURE, BEAUTY
We need to talk about Lily James’ incredible transformation into Pamela Anderson

The actress – who will play Anderson in Pam &...

By Jennifer McShane

blank
BEAUTY
The MAC x Harris Reed collaboration is redefining how we wear make-up

By Holly O'Neill

Botox
premium HEALTH & WELLNESS, BEAUTY
‘I would rather poke my eyes out than get Botox’

What if you don't want Botox as a middle-aged woman? Rose Mary Roche wishes there was more tolerance of older female faces

By Rose Mary Roche

blank
BEAUTY
How my hair changed when I came off the pill

After being on the pill for 13 years, when I...

By Aisling Keenan

blank
BEAUTY
Cream bronzers are a simple summer staple for sun-kissed skin

By Holly O'Neill