4 Irish female bosses on getting organised, confidence and the importance of creativity
4 Irish female bosses on getting organised, confidence and the importance of creativity

Shayna Sappington

Two beauty industry stalwarts have teamed up to save cruelty-free cosmetics in Europe
Two beauty industry stalwarts have teamed up to save cruelty-free cosmetics in Europe

Sarah Finnan

Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea
Why negotiating a ‘jobbymoon’ before you start your new job is actually a great idea

Erin Lindsay

Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor
Skin Proud is Glossier’s new 100% vegan and cruelty-free competitor

Sarah Finnan

The dos and don’ts of supporting someone who might be suicidal
The dos and don’ts of supporting someone who might be suicidal

Erin Lindsay

‘You’re suddenly painfully aware of the fragility of all that is being asked of you as a mother’
‘You’re suddenly painfully aware of the fragility of all that is being asked of you...

Amanda Cassidy

What you need to know about Olivia Rodrigo and that plagiarism backlash
What you need to know about Olivia Rodrigo and that plagiarism backlash

Jennifer McShane

One of our readers’ favourite Irish homes from ‘IMAGE interiors’ is now on the market
One of our readers’ favourite Irish homes from ‘IMAGE interiors’ is now on the market

Lauren Heskin

Naomi Osaka has just launched her own skin care brand, specifically for people of colour
Naomi Osaka has just launched her own skin care brand, specifically for people of colour

Sarah Finnan

We love the warm tones and sculptural details of this Sandymount extension
We love the warm tones and sculptural details of this Sandymount extension

Megan Burns

Image / Beauty

Behind The Beauty Blogger: 13 Questions With Suzanne Jackson


by Jennifer McShane
08th Feb 2016
blank

Our Business of Beauty Awards are looming ever closer and this week, we’re chatting to each of the faces behind the hugely successful blogs in our Best Irish Beauty Blogger category.?Suzanne Jackson of SoSueMe.ie tells us about the highs and lows of six years in the?blogging industry, shares her tips for the ultimate selfie and?talks Instagram filters and beauty idols.

1. Why did you start blogging?

I set up SoSueMe back in the summer of 2010 because I realised there was a gap in the market. I loved reading the international blogs but there weren’t any Irish ones so I decided to set one up myself.

At the time, I was working as an office manager in 98FM/Spin 103, and because it was a media environment, every day was fun and exciting. Celebrities were a common sight in the office, and invitations to film premieres and after-parties were plentiful. One day it occurred to me that I had great content for a blog. It was at that moment SoSueMe was born and it’s been going from strength to strength ever since.

2. What’s your star sign?

Technically I’m a Libra because I was born on October 22nd but Scorpio starts from October 23rd and when I read the characteristics of each, I’m definitely more of a Scorpio though I do have my Libra traits!

3. Which post has been your most successful?

To date, my engagement post has been my most successful. It got close to 100,000 views!

Bio pic of Suzanne

4. Tell us about your biggest blogging disaster.

Luckily I have never had a blogging disaster. I made plenty of mistakes, though! That comes with the territory of being the first in any industry – you’re going to make loads of mistakes. On the upside, those who recently joined the blogging scene have been able to learn from my mistakes and avoid making them too.

5. Favourite Instagram filter?

I love the filter ?Clarendon? because it makes my images look bright and crisp. They’re more vivid with that filter I think. I used to love Valencia but Clarendon is now my favourite!


6. Ultimate selfie tip?

Lighting. It’s all about lighting with any selfie. The right light can make skin look fresh and bright as well as make your eyes pop.

7. Which social media platform do you loathe?

Twitter is probably my least favourite because in my opinion it’s more of a platform for text rather than visuals. I love images which is why I am hooked on the likes of Snapchat and Instagram.

8. Social bad habits which grind your teeth?

I don’t like people who talk over others, and who don’t enjoy a glass of wine!

9. Best piece blogging advice you wish you knew when you started out?

There’re two things I wish I had known:

The more successful the blog, the more likely it is to attract negativity and nasty comments. Sometimes these comments will be on a very?personal level. Rise above it and always remember that a person’s remarks say more about them than it does about the person they’re commenting on.

Not everyone has the best of intentions. Some people will use you and ride your train and turn out to be the complete opposite of who you thought they were.

10. Who is your beauty idol?

In terms of a beauty icon, I love Victoria Beckham. She has the perfect life balance of being a great mother and a successful businesswoman. In terms of an icon in the beauty business, I would definitely say Marissa Carter. She went from owning her own salon to creating an internationally successful tanning range that is still going from strength to strength. I have huge admiration for Marissa.

11. Favourite hot beverage?

Barry’s Tea. Not too strong. Two sugars and loads of milk!

12. Favourite cool beverage?

A can of Coca-Cola.

13. Do you think there is a transparency issue in the Irish blogging community?

I really don’t see an issue with bloggers being paid for their work as long as they are giving their honest opinion. I feel that there is an issue with people who promote something just for money. I don’t think it is right for anyone to recommend a product in exchange for money. I have often turned down big deals or offers because I didn’t personally like or believe in the products/brands I was being asked to promote. I will never recommend something if I don’t personally like it myself.

Integrity and honesty have always meant a lot to me, and I think that’s why readers trust the reviews on SoSueMe and that’s why my blog has survived for six years. The readers know I have trialled and tested the product at length and that I am giving my honest opinion. If I don’t like a product, I won’t feature it.

Lace love! ?? A Dress I wore in the Maldives and I still love it… it’s from Missguided& I think it may still be in stock??

A photo posted by Suzanne Jackson (SoSueMe?) (@sosueme_ie) on

With regard to transparency, I didn’t see an issue with it in the beginning because early bloggers like myself all had a great passion for the industry. That’s why we were doing it. I do see it now, though. A lot of bloggers are in it solely for the money and will recommend anything for a pay cheque.

That’s not what I’m about. I’m not going to ruin six years of building the SoSueMe brand, just for money.

?To show your love for Suzanne?or any other of your beloved glam squad nominated in this years? Business of Beauty Awards, you can vote here. Skip over and make yours count.?

Book your tickets here now to reserve your place at the third?Annual IMAGE Business of Beauty Awards, Sunday, March 20th at 6.30pm in Dublin’s Doubletree by Hilton. We look forward to seeing you there!

Also Read

blank
BEAUTY
Glossier Universal Pro-Retinol fixes everything you hate about retinol

Glossier retinol is here.

By Holly O'Neill

cleansing
BEAUTY
Over half of us are cleansing wrong – here’s how it’s done

The dermatologist guide to cleansing correctly, as apparently over half of us aren’t washing our faces properly.Do you remember, last...

By Holly O'Neill

menopause
BEAUTY
Mastering menopause: the expert guide to skin treatments

Menopause. Sigh. No matter how you try to dress it up it, menopause is a word that’s possibly one of...

By Melanie Morris

blank
BEAUTY
WIN a La Roche-Posay anti-ageing skincare hamper

Treat your skin to a luxury skincare hamper, filled with anti-ageing beauty products like vitamin-rich serums, SPF creams and more.Our...

By IMAGE

pink
BEAUTY
Pandemic pink beauty to rouse your face from a colourless year

Forget millennial pink. Pandemic pink is rousing us from the apathy and ennui of a colourless year. For a long...

By Holly O'Neill

MAC Magic Extension Mascara
BEAUTY
This lengthening mascara had a record breaking waiting list

Over 132,000 signed up to be the first to try MAC Magic Extension Mascara.Ahead of the much-anticipated launch of MAC’s...

By Holly O'Neill

crystal light therapy
BEAUTY
I tried crystal light healing therapy — this is what happened

In her ongoing pursuit of Zen, Holly O’Neill seeks out the latest wellness treatment promising to harness the power of...

By Holly O'Neill