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Image / Beauty

Ask The Experts: The New Bedhead


by Holly O'Neill
07th Nov 2017
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In the November issue of IMAGE, on shelves nationwide now, leading Irish hair experts share the AW17 trends to know and the products you’ll need for great winter hair. First up: tips for recreating the elusive Bedhead.


“Beachy waves and rock n’ roll bangs are key looks for bedhead styles in 2017. Your main products that’ll help you achieve this look are a sea salt spray and Savage Panache by L’Oréal Professionnel, which doubles as a dry shampoo. With these looks, you’re not blow-drying your hair – you’re blasting it dry; you’re layering up the product and rubbing the hair between the palm of your hands so it looks like you’re just up out of bed. The messier, the better.” Christian Shannon, Brown Sugar, South William Street, brownsugar.ie

“If you want to wake up with the most amazing hair and no work on it first thing in the morning, your best kept hair secret will be to wrap your hair at night. This stops friction and your hair will be an amazing tress of waves for the upcoming day. Use a little Redken Pillow Proof Blow Dry Express Primer Cream, €19.90, when drying your hair. It’s all the perfect bedhead look will need to hold.” Sharon Sheehan, AC Pure, 051 421288

“I love this type of ‘undone’ look which looks effortless but actually requires a fair bit of work to achieve. This look is all about product over styling, I’d recommend Bedroom Hair from Kevin Murphy, €24, to achieve this look. It’s a really flexible, versatile spray which is amazing for creating texture in the hair for that perfect ‘bedhead’ look.”  Paul Hession, Hession Hairdressing, hessionhairdressing.com

Bedroom Hair from Kevin Murphy, €24

“Australian model Catherine McNeil has the perfect grown out Guido short haircut for bedhead inspiration.” Paul Davey, Davey Davey, daveydavey.com

“Think dragged through a bush backwards meets two day old festival hair; big sexy and bold.” Darren Lacken, Crow Street Collective, cscollective.ie

“Prep your hair with a firm dry product like moose, dry in with your fingers, smooth out your fringe and hairline if it’s fluffy. Use your straightener, The new InStyler Cerasilk Straightener has a bevelled edge which is key for when you want to create a really loose curl. Brush though with a large paddle brush and then separate again with your fingers, flip your head upside down, shake it out and spray in a light hairspray like Infinium by L’Oreal. Flip your head back up and leave your hair for 20mins to settle (it may be a bit wild at first). Then you’ll see it’ll fall into a perfect slept in look.” Katie Jane Goldin, CEO of LanaiBLO, Gold Fever, Instyler and greathairinspiration.com.


Check out Sharon Sheehan, Paul Davey, Paul Hession, Christian Shannon, Darren Lacken and Katie Jane Goldin‘s tips for autumn/winter hair trends in the November issue of IMAGE, on shelves nationwide now. 

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