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Image / Beauty

Ariana Grande Is The New Face Of MAC Viva Glam


by Jennifer McShane
29th Oct 2015
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Petite pop starlet Ariana Grande is the latest celebrity to collaborate with?MAC cosmetics. The singer is the newest spokeswoman for the brand’s coveted Viva Glam?campaign (nabbing the spot from Miley Cyrus), and regardless of unflattering rumours regarding Grande’s supposed diva behaviour, she does seem a natural choice for the beauty brand and its audience.

Her lip duo of lipstick and gloss, containing?her signature on the packaging, includes two very different offerings; a divine looking matte plum lipstick alongside a contrasting pink, shimmering gloss.

ICYMI: Why We’re Excited About Mariah Carey’s MAC Collaboration?

Out in January, complete proceeds from both will go to the MAC AIDS Fund, which was created in 1994, to go towards those affected by HIV and AIDS. Grande is in good company; she’s fronting the campaign, which has seen the likes of Lady Gaga, Rihanna and Nicki Minaj at the helm previously.

Ariana-Grande-Viva-Glam-MAC

Explaining their choice of ambassadors, the makeup leaders said, “Viva Glam spokespeople are provocative, alternative and influential and reflect diverse communities. They are heroes we look up to for their personal triumphs; people who have invented themselves and people who created movements.”

Though we won’t see them in store until after Christmas, we’ll be coveting both, as they are autumnal shades and look very wearable.

You can at least add these to your wish lists now.