Don’t underestimate the power of a perfect outfit
Don’t underestimate the power of a perfect outfit

Edaein OConnell

That’s a wrap: Highlights from the The Pitch 2024
That’s a wrap: Highlights from the The Pitch 2024

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My Life in Culture: Artist Conor Harrington
My Life in Culture: Artist Conor Harrington

Sarah Finnan

This Shankill bungalow underwent a thoughtful renovation that expanded the space both up and out
This Shankill bungalow underwent a thoughtful renovation that expanded the space both up and out

Megan Burns

A stylist’s guide to the best winter coats for AW24
A stylist’s guide to the best winter coats for AW24

Sinead Keenan

A designer shares her top interiors tweaks with big impact and minimal DIY
A designer shares her top interiors tweaks with big impact and minimal DIY

Tanya Neufeld Flanagan

The property round-up: 3 stunning Irish homes on the market for under €2.7 million
The property round-up: 3 stunning Irish homes on the market for under €2.7 million

Sarah Finnan

Drumroll, please: Unfolding the winner of The Pitch 2024
Drumroll, please: Unfolding the winner of The Pitch 2024

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Join our networking event: The Christmas Special: ‘Celebrating Achievement’
Join our networking event: The Christmas Special: ‘Celebrating Achievement’

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Join our networking event: The Christmas Special: ‘Celebrating Achievement’
Join our networking event: The Christmas Special: ‘Celebrating Achievement’

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Aoife Dunican on the art of nailing bright and bold style

Aoife Dunican on the art of nailing bright and bold style


by Suzie Coen
26th Oct 2024

Having style is like having great wit. It’s a matter of personal philosophy, close to an art form. Meet the women we continuously admire for their inherent flair for dressing and enviable in-built chic.

words Suzie Coen

Bright & Bold

Aoife Dunican, The Style Bob

Colourphobes who find themselves twitching nervously in the presence of a print dress and clinging for dear life to their navy blue sweater whenever the word neon is uttered would do well to spend an hour in the presence of Aoife Dunican. If the style consultant and colour maestro can’t cure you of your phobia, I’d argue that no one can. Through her personal and corporate styling service, The Style Bob, Aoife empowers men and women to amplify their image for confidence, presence and impact. She describes her personal style as “unpredictable chic”. “I have so many style personalities depending on how I want to feel and what impression I want to project with a particular audience. I love a chic aesthetic but not in an over-prescribed way – there always has to be a little tension. I love a blazer and jeans combo, but I’ll try to add curiosity with it using either different proportions, or textures, or unusual colour combinations.

The key to dressing, according to Aoife, is to load up on extremely flexible fashion. Her daily uniform is grounded in grey tones as she says it combines beautifully with colour and is less harsh than black. Style signifiers are her silver metallic shoes in a flat and block heel. Her favourite labels are all based on joy and cost per wear. She heads to Frame, Seven7, Mother and Good American for jeans, Tibi for interesting cuts, La Double J for prints, Jigsaw for great trousers, And Tate for shirts (especially the Chrissy), and Sian Jacobs for neutral cashmere. While Laura Chambers is her go-to for colourful cashmere, The Landskein for coats, Zara for fun shoes and Melissa Curry’s Fleurs collection for jewellery.

This article originally appeared in the Summer 2024 issue of IMAGE Magazine.

IMAGE autumn

IMAGE Autumn 2024

The Autumn issue of IMAGE is here, and we’re looking forward to the cool, crisp days as a chance to reset our routine. From new-season looks to inspiring women to glean wisdom from, we’re embracing that “New Year” feeling. Plus: * Sleek style * Grandad dressing * In studio with Irish designer Cleo Prickett * Adaptive fashion * The Irish at fashion month * Inspiring the next generation * Rethinking end of life planning * Regenerative farming * Bobs are back * Navigating antidepressants * The future of Irish food * Group stays * and so much more…

Find IMAGE Autumn in stores, or click here to buy online.

Have you thought about becoming an IMAGE subscriber? Our Print & Digital subscribers receive all four issues of IMAGE Magazine and two issues of IMAGE Interiors directly to their door along with access to all premium content on IMAGE.ie and a gorgeous welcome gift worth €142 from Skingredients. Visit here to find out more about our IMAGE subscription packages.

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