When did the magic of Christmas stop being enough?

Sleigh bells followed by the building chant “holidays are coming…” and the vision of a jolly Santa sipping Coke at the backend of a Coca-Cola truck. I was seven years old the first time the global brand released the now-famous Christmas advertisement and, 28 years later, it still gives me those festive chills. My brothers and sisters would shout “the Coke ad is on!” and we’d all huddle on our green settee and watch as...